Digital Trade Marketing Coordinator

Objective

Ensure brand positioning, traffic flow, and sales growth of El Palacio de Hierro Boutiques' portfolio through the planning, execution, and optimization of the Annual 360° Marketing Plan (with a digital and business focus).

Responsibilities

-Analyze data and generate reporting to measure campaign success. Must be capable of interpreting sales and marketing metrics to generate clear reports with KPIs (Key Performance Indicators).

-Organize, execute, and follow up on multiple digital campaigns, trade marketing initiatives, and strategies for the different brands simultaneously and in an orderly manner.

-Have knowledge in the key areas of full funnel digital advertising, email marketing, influencer marketing, and trade marketing.

-Budgetary Efficiency and Resource Optimization to ensure the optimal and controlled expenditure of the annual budget allocated to the brands, without financial deviations.

Requirements

Degree in Marketing, Communication, and/or related fields (Graduated)

Courses or specific knowledge in digital marketing (full funnel campaigns).

Work experience (minimum required): 4 years

"At El Palacio de Hierro, we build an inclusive culture. We respect diversity and do not discriminate based on race, ethnic origin, age, sex, marital status, ideology, political opinions, nationality, religion, sexual orientation, identity, or any other personal, physical, or social condition. We also do not request pregnancy or HIV tests."