Conversion Rate Optimization Manager (m/w/d)

1KOMMA5°

At 1KOMMA5°, we pursue a vision: Living on wind and sunlight forever for free. To achieve this, we build with Heartbeat AI the energy system of the future. Are you part of it?
We bring regional craftsmanship and scalable software together: Solar, Storage, Heat Pump, and E-Mobility think we don't just individually, but steer them as an intelligent, integrated system in our virtual power plant. Directly connected to the energy market – in real-time, fully automated. So energy is used when it's renewable available and particularly cheap. By 2030, we want to switch over 1.5 million households to renewable energies. Over 3,000 people work every day on this, at more than 80 locations worldwide, from Finland to Australia.

You want to take responsibility and build solutions that really count? Apply now and shape with us the energy world of tomorrow.

Your Position

• Strategic Optimization: You are responsible for continuously increasing the conversion rate along the entire funnel – from the first click on the landing page to the qualified lead inquiry
• Hypothesis-based Testing: You design, prioritize, and steer systematic A/B- and multivariate tests to break down user barriers and steadily improve lead quality
• User Experience & Journey: In close cooperation with our website team, you optimize landing pages and funnel logic to create a top-notch user experience.
• Data-based Insights: You use tools like Google Analytics and Hotjar to deeply analyze user behavior and derive data-supported recommendations for web performance
• Interface Management: You work closely with Performance Marketing to ensure that ad creatives and landing page experience are perfectly aligned, reducing customer acquisition cost (CAC) sustainably
• Innovation & Trends: You monitor trends in CRO and AI and translate them into concrete growth levers for 1KOMMA5°

Your Profile

• Multiple years of relevant work experience in the field of CRO, web analysis, or growth hacking – ideally with a focus on complex products and lead generation (B2C)
• Degree in psychology, business administration, marketing, computer science, or equivalent training with strong emphasis on data and user behavior
• Tight understanding of A/B testing methods, statistical relevance, and common testing and analytics tools
• You love to dive deep into data, can complex relationships be understood and clear priorities derived from them
• You have a sense for sales psychology and understand how to combine technical requirements with an intuitive user journey
• You work proactively, independently, and have the drive to shape the energy transition actively in a dynamic, purpose-driven environment

Benefits

• You have the opportunity to work in our brand-new offices in the Hamburger Innenstadt, Berlin, and München, or remotely
• Navigate your technical equipment also outside of work in your free time
• You are part of a snowballing company with much development potential, where you can build something on your own and feel the impact
• Movements in flat hierarchies, take responsibility during your onboarding period, and work directly with parts of management together
• Your work supports the megatrend “Energy- and Mobility Transition” and makes a concrete contribution to the sustainable rebuilding of our energy infrastructure
• Be active and use the offer from over 7,600 sports partners with the EGYM Wellpass
• Whether city bike or e-bike – with our Jobrad Leasing, you stay flexible and environmentally friendly on the go
• Benefit from Benefits & Discounts through Futurebens