Content Writer – Associate (Junior)

Content Writer – Associate (Junior) Role Summary The Associate Content Writer will support the creative and marketing teams by developing clear, engaging, and brand-aligned content across online and offline touchpoints . The role involves working on campaign, retail, social and retention communication for a fashion/jewellery brand with a strong offline presence. Roles & Responsibilities Write copy for social media platforms - posts, captions, reels/video copy and campaign-led content Develop compelling and concise content for various marketing channels including email newsletters, blog posts, and website content Collaborate with the creative team to develop innovative ideas and concepts that align with the brand's tone and style Ensure all content is well-researched, accurate, and meets the brand's quality standards Work closely with the marketing team to understand their needs and preferences and deliver high-quality content on time Develop a deep understanding of the brand's voice, tone, and style and apply it consistently across all content types Conduct research and analysis to stay up-to-date with industry trends, consumer behavior, and market developments and incorporate this knowledge into content creation Maintain accurate records of work completed, including content calendars, and track progress against goals and objectives