Content Strategist for Paid Ads (m/w/d)

Are you ready to join a dedicated team that has made it its mission to revolutionize Oral Care?

As Content Strategist for Paid Ads, you will play a key role in carrying our creative vision into the digital world: modern Oral Care. Functionally uncompromising, culturally relevant, and visually precise. We don't want to build loud ads. We want to build content that works: in the feed, in the head, and in the brand.

We're looking for you: a Content Strategist Paid Ads, who doesn't sacrifice performance against brand, but brings both together on world-class level.

Aufgaben

What this role is really about

This role is not a Media Buyer or Paid Ads Operations position.
You won't set up campaigns, manage budgets, and optimize bids.

Your focus lies at 100 % on Content Strategy & Copywriting for Performance Marketing - especially for Meta Ads (Video & Static) and Google Ads.
You'll help our Performance Team build better creatives by developing strong hooks, narratives, angles, and copy that perform measurably.

Your tasks

Creative & Content Strategy (Paid Ads)

• Development of creative angles, hooks, and storylines for Paid Ads (especially Meta Video Ads)
• Conceptualization of performance video formats (UGC, Founder Ads, Problem-Solution, Testimonials etc.)
• Translation of product & target group insights into compelling ad messages
• Tight collaboration with Content Creators, Video Editors & Designers
• Creation of clear creative briefings for editors & creators

Copywriting for Performance Channels

• Writing of Ad Copy, Headlines, Hooks & Video Scripts
• Copy for:
• Meta Ads (Video & Static)
• Google Ads (Search & Display)
• Paid Social generally
• Adapting language according to funnel stage (TOF / MOF / BOF)

Performance-driven Optimization

• Analysis of creative performance (CTR, Hook Rate, CPA, ROAS etc.)
• Iterative improvement of hooks, messages & creatives based on data
• Tight coordination with the Performance Marketing Team

What this role is not

• No Media Buying
• No Campaign Setup
• No Budget or Bid ResponsibilityNo technical Paid Ads Operations role

Qualification

What you should bring

Must-haves

• 2-3 years hands-on experience with Meta Ads / Creatives for DTC Ecommerce
• Strong understanding of Direct-Response Copywriting
• Understanding of Creative Testing & Scaling on Meta
• Able to think data-based and optimize creatives

Nice-to-haves

• Understanding of Funnels & Offers
• Understanding of Tracking and Attribution
• Already worked for 8 seven-figure E-commerce brands.

Portfolio

Please send us a portfolio with examples of your best Paid Ads Creatives and Ad Copy.

Benefits

Why this role is exciting

We at Zahnheld build and think ads anew. We want to build effective ads and hold values high. So no more loud advertising, no more effect-hashing. For you that means:

• Direct influence on performance & growth
• Tight collaboration with Performance Marketers & Creators
• Focus on strategy & creativity, not on operational Paid Ads tasks
• Much room for testing, learning & creative ownership

We look forward to your application.

Find Jobs in Germany on Arbeitnow