Content Strategist (m/f/d)

Job Description

About Teaching Socials

Teaching Socials is one of the fastest-growing management consultancies in the DACH region and the leading consulting firm for personal brands in the finance and real estate sectors. A team of 25 high performers, growing from 0 to consistently over €750,000 in monthly revenue within 2 years.

The Role

As Content Director, you will be responsible for our entire content ecosystem. You don't just produce content, you build brands that dominate their market.

You don't need any onboarding into our world for this. You come from the personal branding, creator, or agency environment, from online education, coaching, or consulting, or you have successfully grown your own channels in the finance and business sector. You know the target audience, platform logic, and the difference between reach and revenue.

And you want more. This role belongs to someone who has the ambition to build the biggest content presence in their industry and wants to be measured by it. Those who expect clear instructions here are in the wrong place.

Your Tasks

Strategy and Content Concept

• Overall strategy for all channels (Instagram, TikTok, YouTube)
• Concept of formats, series, and positioning
• Trend research and ideation, leading instead of following
• Development of hooks, scripts, and viral content mechanics
• Storytelling around the build-up to a 100 million company

Platform and Performance

• Analysis of watch time, drop-offs, and performance data
• Deriving concrete optimizations from creator analytics
• Use of AI tools (AI-first approach) in ideation, scripting, and analysis
• Testing, iteration, and scaling of content formats
• Management of a structured content calendar
• Development of content from interviews and raw material

Implementation

• Active participation in front of the camera
• Close collaboration with editing, social media, and leadership
• Building scalable content systems

Results by which you will be measured

• Growth of channels in reach, watch time, and followers
• Number of formats that go into scaling after testing
• Output tempo: planned content calendar that is also adhered to
• Content that measurably generates leads and applications, not just views
• A content system that runs without you being the bottleneck

What We Offer

• Full ownership of one of the most important areas in the company
• Direct line to management and short decision-making paths
• Budget, team, and equipment to implement ideas immediately
• Above-average pay, coupled with results
• A clear development path for those who want more than their role description

Why Teaching Socials

• Direct work with and impact on the biggest personal brands in the DACH region
• Self-fulfillment and personal responsibility
• Fast internal idea implementation, young and growth-hungry environment
• Further development and building of a shared mission
• Investment in skill development
• 4 team events per year

Values: See Teaching Socials Manifesto (!)

Job Requirements

Prerequisites:

• Experience in our or a comparable industry: Personal Branding, Creator Business, Social Media or Marketing Agency, Online Education, Coaching, or Consulting
• Content is part of your identity, not just your job
• Deep understanding of viral mechanics and platform logics
• Strong sense for trends, hooks, and storytelling
• Demonstrable content successes with concrete figures
• Ambition: You want to become the best in your field and are measured by results

Ideally, you bring with you:

• Experience in building personal brands or creator channels
• Platform-native thinking (TikTok, Instagram, YouTube)
• AI-first mindset
• Basic understanding of editing (timing, captions, B-roll)
• Experience in front of the camera
• Independently grown channels
• Experience with finance, real estate, or business target groups

What we are not looking for:

• People without a connection to our industry who need to be taught about personal branding
• Classic social media managers without a strategic focus
• Candidates without demonstrable content results
• Individuals who create content without understanding performance
• Pure copywriters (email, funnels, landing pages)
• People without growth ambition who wait for instructions instead of driving things themselves

Find more English Speaking Jobs in Germany on Arbeitnow