Content & Social Growth Manager (80-100%)

What moves bluu

At bluu, we are changing how people do their household chores.
Our products, such as our laundry strips, make washing and cleaning easier. Without heavy bottles, without fuss.

However, a good product alone is not enough. Why do people stop scrolling when they see us? Which trend fits bluu and which doesn't? Why does a creative work this week and not next week? And how does a like turn into an order, in Switzerland and soon in Europe?

This is exactly why we are looking for you.
We are bringing content and creative in-house right now. Meta has been running with us since August instead of through an agency. Now we are looking for someone to take responsibility: for our content, for our organic channels, and for making bluu visible and growing in Switzerland and Europe.

Your Responsibility

• Organic Social Growth: You are responsible for the organic growth of our channels @bluuwash in Switzerland. At the same time, you will expand them in the EU region. Your goal: more brand awareness and more revenue in each market.

• Sparring Partner for Paid Social: Our Junior Growth & Brand Manager handles the paid channels. You are her sparring partner: you look at the performance together, derive what comes next, and you implement it directly as content.

• Content & Creatives: You decide how bluu is presented and how our ads look. You develop angles and hooks and write ad scripts for our own videos and for our UGC creators. You film and edit yourself. You are confident behind the camera. If you also enjoy being in front of the camera, even better.

• Organic Content from Everyday Life: You film office, behind-the-scenes, and product content and turn it into reach on our channels.

• Email, WhatsApp & Editorial Calendar: You are responsible for all email marketing and are building up WhatsApp as a new channel. We set the framework for the editorial calendar together with the Head of Marketing. The detailed planning and implementation across all channels are your responsibility.

These are your core tasks, not the entire job.
We are a startup, and the role evolves with us. New topics are constantly being added, for example:

• positioning new products in the market and developing suitable content for them

• continuously adapting, testing, and developing content based on what is working

• trying out new formats, channels, and markets

If you enjoy tackling new things and changing priorities don't throw you off balance, you're in the right place with us.

You will work closely with our Junior Growth & Brand Manager, Customer Experience, and Product, and report directly to the Head of Marketing.

What you bring

• several years of experience in social media, content, or digital marketing, ideally with a D2C brand with an online shop

• demonstrable success in building organic social channels

• You read performance data, for example from Meta Ads, and derive from it which content comes next

• You film and edit yourself, for example with CapCut, Premiere, or comparable tools

• experience in email marketing, ideally with Klaviyo

Nice to have:

• experience with expansion into new markets, for example Germany or Austria

• initial experience with WhatsApp marketing

• experience with creator and UGC collaborations

• You enjoy being in front of the camera yourself occasionally

What awaits you at bluu

• real responsibility for channels and markets that you shape yourself

• a small team with short distances and real decisions

• topics that you build from scratch, for example WhatsApp and new EU markets

• an office in the heart of Zurich, home office up to two days a week

• you work from wherever you want for up to two weeks a year

• close collaboration with the entire team, including on new product ideas

• plenty of room for your own ideas: If something makes sense, we'll try it out

How to apply

Option A: Motivational Video (max. 3 minutes)
Tell us:

1. what excites you about bluu and the position

2. why you are the perfect fit for the role

3. where you currently see the biggest leverage for bluu

4. a concrete content idea for @bluuwash

You choose the format, style, and setting yourself. Be creative and bring your personality. We want to see how you think, not how perfectly you present yourself.

Option B: Motivational Letter and Portfolio
In the motivational letter, tell us why you are a fit for bluu. In the portfolio, show content that you have conceptualized, filmed, or edited yourself, preferably with a few words about what worked and why.

Important: Link your video or portfolio directly in your CV, for example via YouTube, Vimeo, Google Drive, or your own website.

We are not looking for someone who just plans content.
We are looking for someone who sees a trend in the morning, implements it in the afternoon, and knows the next day whether it worked.

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