Content & SEO-Specialist (m/w/d) - Kreativer Kopf im Tech-Universum

We are looking for Marketing-Enthusiasts for B2B-Software!

You love it, with your creative ideas to conquer the digital world? You want to drive the marketing of our software company forward, take responsibility and let your marketing skills run free?

Then you're exactly right! Never were digitization and automation more important than today – and we shape this change actively for over 20 years. With pride, we present our own-developed ERP system v.Soft, which supports trading and service companies in all areas. From simple inventory management to robot-supported full automation of the process landscape, we offer tailored solutions.

We want to take our brand to the next level with you.

Aufgaben

Our customers are CEOs who make informed decisions. Our marketing goal is not reach – but relevance. You ensure that our content attracts the right target groups and convinces them professionally.

Content-Strategie & Themenentwicklung

• Development of qualifying content themes along the Buyer’s Journey
• Deduction of ideas from:
• Sales feedback
• Typical objections
• Industry requirements
• Maintenance of a realistic content plan

Content-Erstellung

• Writing of:
• Blog articles
• Industry & use-case pages
• Whitepapers
• Implementation of results in WordPress
• Strategy and implementation of link building & advertorials
• Strategy and implementation of targeted newsletters & magazine cooperation
• Exceptional & out-of-the-box campaigns, such as hand-written letters
• Presentation of complex software & process topics
• Close coordination with sales

SEO

• Keyword & intent research
• Optimization of existing content on quality & relevance
• Monitoring of rankings & content performance (qualitatively)

Website & LinkedIn

• Maintenance and expansion of our website
• Creation of landing pages & download pages
• Editorial management of our LinkedIn company profile
  (professionally, competently, without marketing fluff)

Allgemein

• Support in organizing trade shows and preparations
• Ideal support including documents, design of flyers, brochures, etc.

Qualifikation

What you should bring:

• Experience in B2B content marketing
• Expertise in the use of ChatGPT, Gemini & Co
• Solid knowledge in creating graphics, e.g. with Canva
• Very good writing skills for explaining complex topics
• Solid SEO understanding (Search Intent)
• Ability to immerse yourself professionally
• Pleasure in close cooperation with sales

Nice-to-have

• Experience with software or IT topics
• CMS experience (e.g. WordPress)

Benefits

Why us?

• Between 20-35 working hours per week
• Flexible working hours
• Option to work from home (hybrid)
• Flat hierarchies and fast decision-making processes
• Much design freedom
• And of course, because of the foosball table, dartboard, coffee, and team events 😉

Are you ready to take the marketing stage and drive our company forward? Then apply now or send your application to Stephanie Werther.

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