Content Marketing Strategist - Social Media Focus

WhatJobs Direct is looking for a creative and results-oriented Content Marketing Strategist to join our expanding team in Cape Town, Western Cape, ZA. This hybrid role offers the best of both worlds, allowing you to contribute from our vibrant office while also enjoying the flexibility of remote work. You will be responsible for developing and executing innovative content strategies that drive brand awareness, engagement, and lead generation, with a particular emphasis on social media platforms. This position requires a deep understanding of content marketing principles, social media trends, and audience engagement tactics. You will work closely with the marketing and PR teams to ensure a cohesive brand voice and message across all digital channels. Our client is committed to fostering a creative and collaborative work environment where your ideas can flourish and make a significant impact.

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience.
• Create engaging and shareable content for various platforms, including blog posts, articles, infographics, videos, and social media updates.
• Manage the social media calendar, schedule posts, and actively engage with the online community across platforms like LinkedIn, Twitter, Instagram, and Facebook.
• Analyze content performance using analytics tools and provide actionable insights for optimization.
• Collaborate with designers, videographers, and other stakeholders to produce high-quality multimedia content.
• Stay up-to-date with the latest content marketing trends, social media algorithms, and digital marketing best practices.
• Identify target audiences and devise strategies to reach them through compelling content.
• Conduct keyword research and leverage SEO best practices to increase organic visibility of content.
• Manage content distribution across owned, earned, and paid channels.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content marketing, social media management, or digital marketing.
• Proven track record of creating successful content marketing campaigns and growing social media followings.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, social media insights).
• Creative mindset with the ability to generate innovative content ideas.
• Ability to work effectively in a hybrid work model, balancing office and remote responsibilities.
• Strong analytical and problem-solving skills.
• Familiarity with content management systems (CMS) is a plus.

• Competitive salary and performance-based bonuses.
• Hybrid work arrangement for optimal work-life balance.
• Medical aid and retirement fund contributions.
• Opportunities for professional growth and skill development.
• Creative and dynamic work environment.
• Access to industry conferences and training.
• Team-building activities and social events.