Good Hood GmbH / nebenan.de
5 months ago
Content Marketing Manager:in (m/w/d) – Elternzeitvertretung ab sofort bis Januar 2027
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Company information
- Company
- Good Hood GmbH / nebenan.de
- Location
- Berlin Germany
- Posted
- 5 months ago
Job description
Your Tasks
Bring our content to life – and grow our community
You want not only to produce content, but to develop content strategies that really reach people? You know how to target audiences with the right words, formats, and channels, and strengthen both the brand and performance?
At nebenan.de, we connect over four million active users with their neighborhood, link local businesses with their quarter, and strengthen brands that deliver real added value. For our parental leave representation, we are looking for an experienced content marketing manager who will enrich our team with energy, structure, and creativity.
Content with impact: You develop and implement convincing copy along the entire funnel. You formulate target-group-specific messages for different channels and formats, hit the right tone, and know which contents perform when and where. While thinking in the entire marketing mix, you set strategies effectively – from campaign ideas to concrete assets to success measurement.
Cross-channel campaigns: You steer measures for lead generation and customer retention along the customer lifecycle – and know which channel works when.
Creative leadership: You steer external service providers and freelancers, coordinate internal teams (e.g., design), and create precise briefings. While ensuring high quality standards, you keep all timelines reliably in sight.
Performance in focus: You measure what you do. You create reports, lead action recommendations, and develop processes that continuously improve our content marketing.
Your Profile
Strength in strategy and implementation is your DNA
- You bring 3 to 5 years of professional experience in content marketing with you and have a degree in the field of marketing, communication, or a comparable field.
- You know the requirements for different text genres exactly and know how to captivate readers.
- SUCCESS BALANCE: You have successfully managed campaigns that delivered measurable results – from conception to implementation to evaluation.
- Tool competence: You work confidently with AI, CMS systems, and co.
- Mindset: You think strategically and pack operationally. Where others see complexity, you find clear structures and smart solutions.
- Language: Very good German language skills (C1), fluent English.
- Work style: You work self-organized, team-oriented, and with a genuine sense of brand and target group.
- Plus: You have experience with press work.
What we offer
- A hybrid working model with a combination of office and remote days
- A meaningful job – we're building a great product that delivers real added value for communities
- Working in a cheerful, experienced team that shares knowledge and learns from each other
- Insights into the entire work process of our social startup as well as the nebenan.de Foundation
- Your nebenan.de SpenditCard – every month you'll receive an additional €35 for your free use
- 30 days of annual leave, plus the possibility of workation models and sabbaticals
- A strength-oriented development culture (we work with the Gallup StrengthsFinder)
- An office in Berlin-Kreuzberg and regular events like yoga or
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