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Content Marketing Manager

Job description

About Portless Portless is reinventing e-commerce logistics by letting brands ship directly from the factory floor in Asia to customers worldwide — no sea freight containers, no months-long cash lock-ups in inventory. Ecommerce brands in apparel, beauty, electronics, and home goods use our platform to offer fast delivery at a cost that rivals traditional 3PLs while we handle everything in-between. Our revenue is growing aggressively and this is a great opportunity to get in early at a high-growth startup. About the Role We are seeking a creative and data-driven Content Marketing Manager to join our growing marketing team. In this role, you will be responsible for developing and executing content strategies that drive brand awareness, generate leads, and support customer acquisition. You will work closely with the Head of Marketing and other team members to create engaging content across various channels. Responsibilities * Develop and implement a comprehensive content marketing strategy aligned with business goals. * Create high-quality content, including blog posts, articles, case studies, website copy, email campaigns, and social media content. * Conduct keyword research and SEO optimization to improve content visibility and organic search rankings. * Manage and maintain the content calendar, ensuring timely content publication. * Collaborate with the marketing team and other stakeholders to brainstorm content ideas and campaigns. * Analyze content performance and make data-driven decisions to optimize content strategy. * Stay up-to-date with industry trends and best practices in content marketing. * Manage and oversee content creation from freelance writers, designers, and other content creators. * Manage and grow our social media presence and engagement. * Track and measure content performance using relevant analytics tools. * Collaborate with the sales team to align content with the sales process and customer journey. Qualifications * Bachelor's degree in marketing, communications, journalism, or a related field. * 3+ years of experience in content marketing, preferably in a B2B SaaS or e-commerce environment. * Strong writing and editing skills with a demonstrated ability to create compelling content. * Excellent understanding of SEO principles and best practices. * Experience with content management systems (CMS) and marketing automation platforms. * Proven ability to analyze data and make data-driven decisions. * Experience managing social media platforms and content calendars. * Ability to work independently and as part of a team. * Strong project management and organizational skills. * Experience with content performance tracking and analytics tools (e.g., Google Analytics). * Familiarity with the e-commerce and logistics industries is a plus. Benefits * Competitive salary * Stock options * Health, dental, and vision insurance * Unlimited vacation * Opportunity for growth * Collaborative and dynamic work environment

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Company information

Company
Portless
Location
Canada
Canada
Posted
8 months ago

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