Content Manager/Senior Content Manager

Bike Club is a subscription service for high-quality children's bicycles. When a child grows, the bike is easily exchanged for a larger model. This way, we promote a resource-saving circular economy.We are one of the leading circular economy companies in Europe – with over 60,000 members and the world's largest fleet of children's bicycle rentals.

**About the Role:**In this role, you plan and create creatives and design the content pipeline for Germany. You work closely with the team in the UK to develop and implement Bike Club content. You evaluate existing creatives and decide which ones should be localized, reused, adapted or replaced by independent German content to ensure maximum relevance for Bike Club in Germany.

Tasks

Content Strategy & Planning

• Develop and manage the German content calendar across blog, website, campaigns, email, and social media.
• Evaluate existing content assets and decide:
• What can be taken over unchanged?
• What needs to be localized (text, visuals, tone, compliance)?
• What must be created anew for the German market?
• Work closely with the UK marketing team to align brand direction, messaging, and shared assets.
• Use performance data and market trends to shape future content planning.

Practical Content Creation

• Write high-quality German blog articles, advertisements, website texts, landing pages, emails, and campaign messages.
• Create or oversee the creation of social-first assets (short videos, reels, TikToks, images).
• Ensure all content meets SEO best practices, brand guidelines, and German localization standards.

Lokalisation & Cultural Adaptation

• Translate or adapt UK content to make it authentically sound like German – not just translated English.
• Localize product messages, customer stories, educational content, help pages, and marketing campaigns.
• Ensure all content complies with German regulations (product promises, sustainability statements, parent communication etc.).

Performance, Testing & Optimization

• Monitor content performance across all channels.
• Develop the German content strategy continuously further – based on data and facts, not assumptions. In this role, you plan and create creatives and design the content pipeline for Germany. You work closely with the team in the UK to develop and implement Bike Club content. You evaluate existing creatives and decide which ones should be localized, reused, adapted or replaced by independent German content to ensure maximum relevance for Bike Club in Germany.

Requirements

With at least 3-5 years of relevant professional experience
You have experience building and managing a cross-channel content calendar for website, blog/SEO, paid social, organic social, and CRM/email.

Campaigns are planned and managed end-to-end – from message development to asset production to rollout on all relevant channels and subsequent performance tracking.

Benefits

• Taking over 100% of the costs for the Deutschlandticket
• Family-friendly company
• Hybrid role with three home office days
• Main office in Berlin Schöneberg
• A small, international team with great enthusiasm for bikes and sustainability
• Much development potential
• Employee discount on our subscriptions

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