Content Manager SEO/GEO (m/f/d) Focus on Amazon

Your Tasks As a Content Manager SEO/GEO (m/f/d) with a focus on Amazon, you will be part of our E-commerce team and responsible for the content-based and data-driven further development of our Amazon presence. You will combine creative content know-how with a keen sense for target groups, search behavior, and measurable performance. You will work closely with experienced colleagues from E-commerce, our E-commerce graphics department, and other specialist departments to ensure that our products are presented persuasively on Amazon, found more easily, and continuously optimized. Your tasks in detail: * You develop content concepts for our Amazon presence. You define the content structure of our product detail pages and create concepts for product images and A+ Content. You ensure that our content is understandable, brand-compliant, and sales-oriented. * You optimize our content with regard to SEO and GEO. Using in-depth keyword research and common tools like Helium 10 and the internal Seller Central tools, you improve the performance of our listings. At the same time, you further develop our product detail pages with regard to shopping assistants like Amazon Rufus and Alexa. * You combine creative ideas with measurable performance. You analyze relevant E-commerce KPIs, sales figures, customer feedback, and the performance of our Amazon Brand Store. From this, you derive target group approaches, hypotheses, test priorities, and concrete optimization measures. * You continuously develop our Amazon Brand Store further. From content planning and maintenance to optimization, you design a customer journey that makes our brands tangible and guides customers to the right products. * You test, learn, and optimize. You conceive A/B tests for texts, product detail pages, and visual content, accompany their execution and evaluation, and translate the findings into new content concepts. * You ensure continuous exchange across departmental boundaries. Together with E-commerce, E-commerce graphics, product management, and other interfaces, you coordinate content and ensure a consistent, brand-compliant, and performant product presentation. Your Profile You bring several years of professional experience in E-commerce content management and combine creative content development with analytical thinking. You know how product detail pages, A+ Content, Brand Story, landing pages, and Amazon Brand Stores must be structured to convince target groups and measurably contribute to performance. At the same time, you enjoy continuously developing content based on KPIs, customer feedback, and test results, and optimizing our Amazon presence together with E-commerce, E-commerce graphics, and other specialist departments. What you bring in detail: * Initial experience: You have 3-5 years of practical experience in E-commerce, Online Marketing, Marketplace Management, and product data maintenance. Experience with Amazon Seller Central is required. * You have experience in developing digital content concepts and know how convincing product texts, landing pages, A+ Content, and Amazon Brand Stores must be structured to impress target groups. * You combine creativity with analytical thinking and are comfortable using relevant E-commerce KPIs to evaluate the impact of content and identify optimization potential. * You are familiar with Amazon SEO, keyword research, and product detail page optimization. Experience with common tools like Helium 10 is a big plus. * You are familiar with the possibilities of GEO and are interested in further developing product content for AI-powered search and shopping assistants like Amazon Rufus and Alexa. * You have experience with A/B tests and customer journey analyses and can derive concrete measures for the further development of our content from data, customer feedback, and test results. * You use AI tools specifically for research, conception, text creation, and optimization. You combine technological possibilities with your own sense for language, brand, and target group. * You work in a structured, independent, and cross-departmental manner. Open communication, continuous exchange with relevant interfaces, and a good sense of priorities characterize you. Why us? * A responsible position in a dynamic and growing company. * The opportunity to actively shape the E-commerce strategy and secure the long-term success of the company. * A motivated team and close collaboration with the graphics department to ensure a consistent brand presentation across different channels. * Flexible working hours and the option to work partly from home. * An unlimited contract that gives you security. * Reimbursement of travel costs if you use public transport. * A tax-free monthly benefit in the form of a material value card after the probationary period. * Free drinks in the office - whether coffee, water, or soft drinks, you'll always be well-supplied with us. Find more English Speaking Jobs in Germany on Arbeitnow