Content Manager (m/w/d) - Part-time

Elektrovorteil is one of the leading platforms in the German THG-quotient market. We enable e-car drivers to easily and quickly redeem their THG premium – completely digitally. Our goal: to grow sustainably through strong content, clear messages, and consistent brand presence.

You are responsible for the entire content area at Elektrovorteil – from strategic planning to implementation. You think in target groups, channels, and formats, understand how organic visibility is created, and know which contents really resonate with people. You work closely with the management team and performance marketing.

Tasks

Content & Editing

• Planning, creation, and maintenance of content for website, blog, and landing pages
• Development of a editorial calendar and consistent content structures
• Presentation of complex topics (THG-quotient, e-mobility, subsidies) in understandable, target-group-oriented contents

SEO & GEO

• Keyword research and content optimization for existing and new pages
• Techical SEO understanding: meta-data, internal linking, page structure
• Monitoring and adaptation to developments in the area of Generative Engine Optimization (GEO) – contents fit for KI-based search answers (e.g. Google AI Overviews, ChatGPT Search)

Social Media

• Management and further development of social media channels (organic)
• Development of channel-specific formats and visual language
• Community interaction and monitoring of relevant channels

Creative Strategy

• Development of content concepts and creative campaign ideas in close coordination with performance marketing
• Creation of briefings for creatives (texts, visuals, videos) – possibly also self-production
• Testing and further development of hooks, formats, and messages based on performance data

Qualification

• Experience in independent content creation – written and visual
• Solid SEO knowledge and a feeling for how contents organically perform
• Safe handling of social media channels and their algorithms
• Able to think strategically as well as operationally
• Very good German in writing and speaking; precise, target-group-oriented writing style

Benefits

• Flexible work (Remote)
• Further development opportunities in a growing team
• 20 hours per week
• Direct collaboration with the management team and real ownership over the content area
• Flat hierarchies, short decision-making paths, and a growing team

Sounds like you? Then let's talk.

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