Content Director (m/w/d)

Job Description

Content Director (m/w/d)

About Teaching Socials

Teaching Socials is one of the fastest-growing consulting firms in the DACH region and the leading consulting firm for personal brands in the financial and real estate sectors.

Role & Impact

As Content Director, you are the strategic head behind our entire content ecosystem.

You develop not only content – you build brands that dominate the market.

Your Responsibilities (Ownership)

Strategy & Content Concept

• Development of the overall strategy for all channels (Instagram, TikTok, YouTube)
• Conceptualization of formats, series, and positioning
• Trend research & ideation (lead rather than follow)
• Development of hooks, scripts, & viral content mechanisms
• Storytelling around the 100-million company build-up

Platform & Performance

• Analysis of watch time, drop-offs, and performance data
• Deduction of concrete optimizations from creator analytics
• Use of KI tools (AI-first approach) in ideation, scripting, & analysis
• Testing, iteration, and scaling of content formats
• Management of a structured content calendar
• Development of content from interviews & raw material

Presence & Implementation

• On-site presence in the office (Mannheim / Hockenheim)
• Active participation in front of the camera
• Tight collaboration with editing, social, & leadership
• Building scalable content systems

Job Requirements

Requirements

• Content is part of your identity, not just your job
• Deep understanding of viral mechanisms & platform logics
• Strong sense of trends, hooks, & storytelling
• Proven content successes with concrete numbers

You bring ideally:

• Experience in building personal brands / creator channels
• Platform-native thinking (TikTok, IG, YouTube)
• AI-first mindset
• Basic understanding of editing (timing, captions, B-roll)
• Experience in front of the camera
• Grown-in channels

Personally:

• High energy & strong learning readiness
• „Student Mentality“ & extreme ownership
• Readiness for relocation to Mannheim
• 100% commitment

What we're not looking for

• Classic social media managers without strategic focus
• Candidates without proven content results
• People who create content without understanding performance
• Rein copywriters (email, funnels, landing pages)
• Individuals without growth ambitions

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