Content Director (m/w/d)

Content Director (m/w/d)

Teaching Socials

Teaching Socials is one of the fastest-growing consulting firms in the DACH region and the leading consulting firm for personal brands in the financial and real estate sector.

Rolle & Wirkung

As Content Director, you are the strategic head behind our entire content ecosystem.

You develop not only content – you build brands that dominate the market.

Deine Aufgaben (Ownership)

Strategie & Content-Konzept

• Development of the overall strategy for all channels (Instagram, TikTok, YouTube)

• Conceptualization of formats, series, and positioning

• Trend research & ideation (lead rather than follow)

• Development of hooks, scripts, & viral content mechanisms

• Storytelling around the buildup to a 100-million-dollar company

Plattform & Performance

• Analysis of watch time, drop-offs, and performance data

• Deduction of concrete optimizations from creator analytics

• Use of KI tools (AI-first approach) in ideation, scripting, & analysis

• Testing, iteration, and scaling of content formats

• Control of a structured content calendar

• Development of content from interviews & raw material

Presence & Umsetzung

• On-site presence in the office (Mannheim / Hockenheim)

• Active participation in front of the camera

• Tight collaboration with editing, social, & leadership

• Building scalable content systems

Anforderungen

• Content is part of your identity, not just your job

• Deep understanding of viral mechanisms & platform logics

• Strong sense of trends, hooks, and storytelling

• Verifiable content successes with concrete numbers

Du bringst idealerweise mit:

• Experience in building personal brands / creator channels

• Platform-native thinking (TikTok, IG, YouTube)

• AI-first mindset

• Basic understanding of editing (timing, captions, B-roll)

• Experience in front of the camera

• Grown-in channels

Persönlich:

• High energy & strong learning readiness

• „Student Mentality“ & extreme ownership

• Readiness for relocation to Mannheim

• 100% commitment

What we don't look for

• Classic social media managers without strategic focus

• Candidates without verifiable content results

• People who create content without understanding performance

• Copywriters (email, funnels, landing pages)

• People without growth ambitions

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