Content Creator

Borgo Lifestyle Group is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and we are seeking like-minded people to join us in our great work environment. Based in Florence, the Borgo Lifestyle Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic wellness spa, and additional properties located in Tuscany and around the world. We are looking for a passionate and skilled Content Creator to join our team. The ideal candidate will be responsible for developing and executing engaging content strategies across various digital platforms to enhance brand awareness, drive audience engagement, and support the overall marketing objectives of Borgo Lifestyle Group. This role requires a creative individual with a strong understanding of content marketing, excellent writing and communication skills, and a keen eye for detail. Key Responsibilities: * Develop and implement comprehensive content strategies aligned with the company's brand identity and marketing goals. * Create high-quality, engaging content for various digital channels, including websites, social media platforms (Instagram, Facebook, Pinterest, etc.), blogs, and email marketing campaigns. * Write compelling copy and create visually appealing content (photos, videos, graphics) that resonates with the target audience. * Conduct keyword research and optimize content for search engines (SEO) to improve online visibility. * Manage and curate content calendars to ensure timely and consistent content delivery. * Collaborate with the marketing team, designers, and other stakeholders to ensure content consistency and brand alignment. * Monitor and analyze content performance metrics (e.g., website traffic, engagement rates, social media reach) to identify areas for improvement and optimize content strategies. * Stay up-to-date with industry trends, content marketing best practices, and emerging digital platforms. * Manage and maintain the content library. Qualifications: * Bachelor's degree in Marketing, Communications, Journalism, or a related field. * Proven experience as a Content Creator or similar role, with a portfolio of published work. * Excellent writing, editing, and proofreading skills with a strong command of the English language (Italian language skills are a plus). * Experience creating content for various digital platforms and audiences. * Strong understanding of content marketing principles, SEO, and social media best practices. * Proficiency in content management systems (CMS) and social media management tools. * Ability to work independently and collaboratively in a fast-paced environment. * Creative thinker with a passion for storytelling and a keen eye for detail. * Knowledge of luxury lifestyle, hospitality, or travel industries is a plus. Benefits: * Competitive salary. * Health insurance. * Paid time off. * Opportunities for professional development. * Employee discounts at Borgo Santo Pietro and related properties. * A dynamic and collaborative work environment.