Content & Community Manager (m/f/d)

Your Role

We are HeyHoney, a growing company with a loyal community and a clear product. This community is one of our most valuable assets – and that's where you come in.

With us, you can expect responsibility, speed, flexibility, and a lot of creative freedom – coupled with the opportunity and expectation to actively use it.

While our Head of Performance & Growth is responsible for scaling, you will make our brand tangible every day: you will develop our organic channels, our content, and our community formats – from the initial concept to the finished reel, from community comments to events.

You will work closely with creators, UGC creators, and freelancers, and report directly to our Head of Performance & Growth.

Your Area of Responsibility

Content & Social Media: You will manage and develop our organic channels – especially Instagram, TikTok, and Pinterest – and always keep an eye on trends, platform logics, and new formats.

Content Production: You will develop content ideas and implement them hands-on – especially short-form video. You can both produce new content and creatively rethink existing material to develop new, platform-appropriate content from it. For productions, you will collaborate with UGC creators and freelancers as needed and manage them independently.

Creators & UGC: You will identify relevant creators, build relationships, and develop a sustainable network of UGC creators, freelancers, and partners that will advance our brand long-term.

Community Management: You are one of the voices of HeyHoney. You will regularly interact with our community, activate it, and develop ideas that turn customers into real fans. You will develop community formats that strengthen connection and retention.

Community Events: You will develop ideas for community events together with the team and oversee their implementation – from planning and partner/location selection to execution and follow-up.

Launch Support: For our collection launches, you will develop organic content and community ideas and closely integrate them with our paid activities.

Analytics & Reporting: You will keep an eye on relevant KPIs such as reach, engagement, and community growth, identify which content is working, and derive concrete learnings and new content ideas from it.

What You Bring

You feel at home on social media and understand why content works – or doesn't. Your intuition for content, community, and relevant KPIs is more important to us than a specific number of years of professional experience.

Ideally, you have at least one year of practical experience in social media, content, or community – for example, from a full-time position, working student role, internship, freelance projects, or your own social media projects.

You are hands-on: You can manage content from idea to implementation and have a good eye for aesthetics, trends, and the different logics of Instagram, TikTok & Co.

You understand Content Creation: You can shoot and edit yourself and at the same time know when creators, UGC, or freelancers are the better solution. You don't necessarily have to be in front of the camera yourself – what's more important is that you can recognize, develop, and implement good content.

You understand Community: You understand how reach turns into interaction and how interaction turns into real connection. If you have already built a community or your own social media channels, even better.

You write with brand confidence: You have a good feel for language and strike the right tone for a modern lifestyle brand.

You think in numbers: Reach, engagement rate, watch time, or community growth are not just reporting numbers for you. You use them to understand what's working and what we can do better next time.

You implement: You don't wait for every single step to be dictated to you. You contribute ideas, try things out, learn from them, and drive your topics forward independently.

It's not important to us that you have mastered every one of these tasks perfectly. If you understand social media, are eager to take on responsibility, learn quickly, and want to develop HeyHoney together with us, we want to get to know you.

What We Offer You

Content, community, and events are deliberately not yet fully defined with us. This means: You won't be stepping into a finished system, but can actively help shape it.

Real Creative Freedom: A small, fast-paced team, short decision-making processes, and the freedom to help build structures, formats, and ideas yourself – in direct sparring with our Head of Performance & Growth.

Flexible Work Model: We are remote-first and open to different models – full-time, part-time, or working student. What matters to us is your contribution, your skills, and your measurable output, not your presence in the office.

Development Opportunities: The role can grow with you. If you want to take on responsibility and show that your ideas work, we will give you the space for it.

Teamwork that fits the brand: We are a warm, open team and live the HeyHoney spirit internally too – with equality, trust, and a respectful collaboration that bridges distances.

Eager to build HeyHoney with us?

Then we look forward to receiving your application.

Show us more than just your CV: Which accounts, reels, TikToks, or formats do you find really good? What have you implemented yourself? Which community or which channel have you helped develop?

Links to your own accounts, content examples, UGC projects, or events are very welcome. Your own projects also count for us – it doesn't all have to come from a classic full-time employment.

At HeyHoney, what you can do and what you contribute matters – regardless of age, gender and gender identity, nationality and origin, religion and belief, sexual orientation, disability, or social background. We evaluate applications solely based on professional suitability and welcome every perspective that makes our team more diverse.

We look forward to your application!

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