Content & Communication Specialist

Who we are:

DoubleYou, part of the Zucchetti Group, specializes in corporate welfare.

At DoubleYou, we aim to create the largest welfare services ecosystem in Italy. Our mission is to offer goods and services aimed at increasing the work, personal, and family well-being of employees, who benefit from the tax advantages provided by the TUIR. We cover the entire project value chain, from consulting for the design of welfare plans to service delivery through a proprietary web platform, ZWELFARE, and a dedicated service center.

With over 2,500 client companies and more than 2,000 active Flexible Benefits plans, we offer our 500,000 users over 400 services and more than 2,000,000 spendability points for the Welfare plan worldwide.

For the enhancement of our Marketing Team, we are looking for a resource to be permanently integrated into our staff.

Main Responsibilities:

• Develop and manage the editorial strategy for the company's social media channels, with LinkedIn as the primary channel, overseeing content programming, creation, publication, and monitoring;

• Write copy and content for social media, blog, and newsletters, adapting language and format to different channels, including the production of SEO-oriented content for the company blog;

• Independently manage the company newsletter, from content gathering to sending, and support mass sending activities to clients for marketing emails (via HubSpot and MailUp);

• Oversee the creation, updating, and sharing of materials consistent with brand guidelines — presentations, brochures, landing pages — to support brand positioning;

• Produce materials for clients, such as dedicated newsletters, flyers, and short videos;

• Support the organization and management of proprietary and non-proprietary events, both digital and physical, in their entirety, from logistics to follow-up organization of contacts;

• Monitor and analyze the results of activities undertaken to guide subsequent editorial and communication choices;

• Collaborate transversally with various company teams and external suppliers.

Skillset:

• Minimum of 3 years of experience in Communication, Digital Marketing, or Social Media roles;

• Excellent knowledge of the main social networks and content creation logic, with a particular focus on LinkedIn;

• Writing skills and communication sensibility;

• Knowledge of the events world and interest in their organization and management;

• Good organization of one's work and deadlines, operating effectively in a highly dynamic context;

• Proactivity, curiosity, and problem-solving skills.

The following are considered a plus: knowledge of tools like HubSpot, Canva, Notion, MailUp, and GoToWebinar, and previous experience using AI tools, with particular reference to Claude.

What we offer:

• Permanent contract (CCNL Commercio);

• Restaurant vouchers;

• Smart working;

• Structured onboarding program with continuous mentoring;

In compliance with Law no. 68/1999, DoubleYou prioritizes applications from protected categories.

Personal data will be processed in accordance with GDPR 679/2016.