Content & Campaign Manager / Fotohandel & Social Commerce (m/w/d)

We are looking for an experienced developer...

As one of the leading German online shops for photography enthusiasts, FOTO HAMER is always on the lookout for new innovative ways. We are a family-owned business since 1910 and commit ourselves to innovation instead of tradition. 100% Forward Thinking, 100% Personality, 100% Respect, 0% Have-we-always-done-it-this-way.

Our core business is e-commerce, but that's not enough for us. We're expanding our horizons with inspiring new business areas. After we brought a sharing-economy approach to the photography scene with GEARFLIX, we're now focusing on the review platform ZIELFOTO (cooperation with YouTuber Stephan Wiesner) and developing the social-commerce platform of the photo scene.

ZIELFOTO will accompany everyone who loves photography in the future. Many know ZIELFOTO as a magazine, but we're creating an entire online world for photography here. We'll share not only our emotions but also daily news, solid opinions, and fair reviews on everything that moves the photography scene.

Whether the customer is looking to stay informed about the latest photo trends or seeking targeted purchasing advice - we're creating a new destination for this purpose.

The journey starts without us, and we won't be taking it alone. With us are a fine selection of successful and ambitious YouTubers, professional photographers, and brand ambassadors.

The two teams around Stephan Wiesner (YouTube) and Marius Hamer (FOTO HAMER, GEARFLIX) have been working together with joy and success for years. It's only natural that we're taking the next step together and creating a platform for amateur photographers that offers real added value.

Within the ZIELFOTO team, Stephan & other top YouTubers will focus on inspiring content, while the FOTO HAMER team will prioritize the quality and diversity of the platform's offerings. A select group of guests and partners will bring their individual strengths to make ZIELFOTO the next big thing in the photo scene.

Do you want to join us?

This position refers to an unlimited-term employment at FOTO HAMER, with involvement in all areas, including development and long-term operation of the ZIELFOTO platform. It's the synergy between these fields that makes our work so appealing.

Aufgaben

• Development, independent implementation, and evaluation of online marketing campaigns for the photo trade - particularly in conjunction with the social-commerce platform ZIELFOTO
• Conceptualization and creation of landing pages, content pages, and product presentations (focus: new products presented clearly, persuasively, and target-group-oriented)
• Creation and sending of newsletters, including theme planning, layout, visuals, text creation, and performance evaluation
• Production of photo and video content for social media and YouTube (short product videos, reels/shorts, application and feature content)
• Development of a yearly content plan under consideration of manufacturer actions, seasonal peaks, and our own sales and campaign approaches
• Independent creation and integration of advertising graphics (e.g. banners, teasers, newsletter graphics, social assets) without external agency
• Ongoing optimization of contents and campaigns based on KPIs (e.g. CTR, conversion, revenue contribution, engagement) and derivation of concrete measures
• Close coordination with the small team: you will take up themes proactively, prioritize independently, and bring things reliably to fruition (without programming tasks)

Qualifikation

You are already familiar with the new developments in the photo-equipment scene and actively follow current topics & platforms (e.g. Photografix).

You bring several years of proven work experience in online marketing (ideal: e-commerce/trade) and are used to working independently, structuring themes, and delivering results without a