Content & Brand Campaign Manager - Social (m/w/d) - Full-time

Welcome to LIMMALAND

We are LIMMALAND – a growing E-commerce brand from Cologne. Since 2014, we have been developing products that make family life easier and homes more beautiful. From simple IKEA furniture becoming favorite pieces. From small ideas becoming solutions that work every day. And at Christmas time, we bring magic to many families with our Wichtelwelten.

What drives us? Products that cleverly function, are easy to implement – and lovingly designed.

We don't care how long you've been around – what matters is what you bring. Whether you're a newcomer or experienced: You take on responsibility from the start and become part of what we build together.

Your role with us

You are responsible for our organic social channels – with a clear mandate: to develop our brand through stories, formats, and brand campaigns.

You are the person who turns themes, products, and seasonal peaks into a clear narrative – and builds a content system that runs reliably: from planning and production to publication and learning from it. In implementation, you will be supported by an intern.

Tasks

Develop brand (stories, formats, brand campaigns)

• You develop guiding ideas and storylines that strengthen our brand in the long term – not just individual posts.
• You build recognizable formats and series that fit LIMMALAND and develop community and reach sustainably.
• You work out brand campaigns: clear anchor, messages, copy, format sequence, assets – and implement them with the team.
• You create clear briefings for graphics/design and coordinate the necessary assets.

Organic Social & Community (Instagram, TikTok, Pinterest)

• You create content plans, prioritize themes, and ensure they are implemented.
• You translate campaigns, launches, and themes into social-first content sequences (hook, messages, copy, formats).
• You plan community activations (e.g. UGC) and develop social-commerce-like contents that fit us.
• You regularly check relevant KPIs and lead concrete optimizations – pragmatically, without reporting marathons.

Content Production & Shootings

• You conceptualize, plan, and steer photo/video productions for marketing communication.
• You create shot lists, coordinate workflows, and ensure that the end result are usable assets for all channels.
• You also stand in front of the camera – for stories, reels or TikToks that make LIMMALAND more approachable
• You work closely with internal teams and possibly external partners.

Qualification

What you bring:

• You bring genuine interest in our products and target group, and have a desire to creatively, relevantly, and brand-appropriately continue telling the world around IKEA children's furniture.
• You love social not just as a platform, but as a format: you think in series, hooks, and stories.
• You have a keen sense for our brand and understand how to implement our tone of voice and visual language across channels.
• You can write well – clear, approachable, without