Consultant Senior SEO/GEO - Freelance

Biggie is the global media and marketing strategy and activation agency of Biggie group, an independent international group of integrated marketing solutions. Biggie is the result of the merger of several entities of the group: Gamned!, the expert in digital activations, Repeat, the media buying consulting agency, and 3qtz, the media agency and marketing consulting firm. With the signature "Partners in growth", Biggie aims to be a growth partner for brands, putting strategic and operational excellence at the service of their performance and offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, or business consulting) to address their business challenges. The agency brings together 300 experts, including 150 in France, present in 7 countries across 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai and Sao Paulo). To learn more: www.biggie.co 🗒️ Missions 1. SEO Strategy - Carry out complete SEO audits: technical, semantic, content, popularity, UX and performance - Define an SEO strategy aligned with business, marketing and acquisition objectives - Identify organic growth opportunities on search engines - Build SEO roadmaps prioritized by impact, feasibility and available resources - Manage on-site and off-site optimizations 2. Technical Optimization - Analyze site structure, indexing, crawling, internal linking and technical performance - Formulate recommendations on: - information architecture - HTML markup - structured data - Core Web Vitals - redirect management - canonicals - pagination - robots.txt files and sitemaps - Collaborate with technical teams for the proper implementation of recommendations 3. Content and Semantic Strategy - Conduct keyword research and intent mapping - Identify thematic clusters and editorial opportunities - Define SEO briefs for writers or content teams - Optimize existing content and recommend new productions - Implement a coherent internal linking logic 4. GEO / Visibility in Generative Engines - Define a visibility strategy suited to answer engines and AI interfaces - Identify levers that allow the brand, its content or its expertise to be better cited, reused or summarized in generative environments - Recommend optimizations related to: - clarity and structuring of information - editorial authority - trust signals - entities and semantic consistency - FAQs, conversational formats and answer-oriented content - Maintain active monitoring of developments in generative engines, LLMs and new search usages 5. Performance Analysis and Reporting - Define SEO / GEO tracking KPIs - Set up performance dashboards - Track changes in visibility, organic traffic, rankings, conversions and reputation signals - Produce clear, actionable and results-oriented reports - Present analyses and recommendations to business stakeholders and decision-makers 6. Cross-functional Support - Advise marketing, content, product and technical teams - Raise awareness among stakeholders of SEO / GEO best practices - Take part in strategic decisions - Occasionally train internal teams if necessary 👉 Desired Profile Experience - Minimum 5 to 8 years of experience in SEO, including significant experience on highly strategic missions - Proven experience as a freelance consultant, in an agency or consulting firm - Good understanding of new uses related to generative engines, AI assistants and conversational search Technical Skills - Excellent command of SEO fundamentals: - technical audit - semantic strategy - on-page optimization - netlinking - log analysis - internal linking - management of migration or redesign projects - Solid web culture and understanding of CMS / e-commerce / media / corporate environments - Good knowledge of GEO challenges, optimization for conversational search and answer-oriented content structuring - Ability to interpret data and translate it into concrete recommendations Tools Mastered Good command of all or some of the following tools is expected: - Google Search Console - Google Analytics / GA4 - Google Tag Manager - Screaming Frog - Semrush / Ahrefs / Sistrix - Looker Studio - crawling and audit tools - ranking tracking tools - log analysis tools - AI / monitoring / semantic analysis tools Expected Qualities - Strong autonomy - Analytical and strategic mindset - Ability to prioritize - Teaching ability and clarity in recommendations - Excellent writing and summarizing skills - Results-oriented culture - Relational ease with diverse stakeholders - Strong curiosity about developments in search engines and AI Expected Deliverables Depending on the scope of the mission, the consultant may produce: - SEO / GEO audit - competitive benchmark - strategic roadmap - prioritized action plan - detailed technical recommendations - SEO editorial briefs - internal linking plan - monitoring dashboards - monthly / quarterly reporting - presentation and training materials 🎁 Our Benefits: - An international group present worldwide - Multidisciplinary entities expert in their fields: programmatic, influence, PR, 360, content creation... - Possibility of internal mobility across the group's different entities - Continuous training with a Digital Academy - Access to the HappyPal platform, giving you discounts on many brands and leisure activities (cinemas, concerts, amusement parks, museums...) - Daily sports classes on our premises: pilates, cross training - A sustainable mobility package allowing you to rent a bike through our partner BeeToGreen or to be reimbursed up to €45/month for your bike rental - Referral bonus Biggie Group offers employment opportunities without distinction of origin, sex, mores, sexual orientation, gender identity, age, family status, physical appearance, disability, religion, political opinion... Biggie Group complies with regulations combating discrimination in the workplace. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, compensation and training. Find Jobs in France on Arbeitnow