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Biggie

1 day ago

Senior SEO/GEO Consultant - Freelance

  • Paris
  • Freelance
  • Senior
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Company information

Company
Biggie
Location
Paris Germany
Posted
1 day ago
View all jobs at Biggie

Job description

Biggie is the global media & marketing strategy and activation agency of Biggie group, an independent international group of integrated marketing solutions. Biggie is the result of the merger of several entities within the group: the digital activation expert Gamned!, the media buying consulting agency Repeat, and the media agency & marketing consulting firm 3qtz.
With the tagline “Partners in growth”, Biggie aims to be a partner in brands’ growth, by putting strategic and operational excellence at the service of their performance and by offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, or even business consulting) to address their business challenges.
The agency brings together 300 experts, including 150 in France, present in 7 countries across 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai, and Sao Paulo). To learn more: www.biggie.co

🗒️ Missions

1. SEO Strategy

  • Conduct comprehensive SEO audits: technical, semantic, content, popularity, UX, and performance

  • Define an SEO strategy aligned with business, marketing, and acquisition objectives

  • Identify organic growth opportunities on search engines

  • Build prioritized SEO roadmaps based on impact, feasibility, and available resources

  • Oversee on-site and off-site optimizations

2. Technical Optimization

  • Analyze site structure, indexing, crawling, internal linking, and technical performance

  • Formulate recommendations on:

    • information architecture

    • HTML markup

    • structured data

    • Core Web Vitals

    • redirect management

    • canonicals

    • pagination

    • robots.txt and sitemaps files

  • Collaborate with technical teams for the proper implementation of recommendations

3. Content and Semantic Strategy

  • Conduct keyword research and intent mapping

  • Identify thematic clusters and editorial opportunities

  • Define SEO briefs for copywriters or content teams

  • Optimize existing content and recommend new productions

  • Implement a coherent internal linking strategy

4. GEO / Visibility in Generative Engines

  • Define a visibility strategy adapted to response engines and AI interfaces

  • Identify levers that allow the brand, its content, or its expertise to be better cited, reused, or synthesized in generative environments

  • Recommend optimizations related to:

    • clarity and structuring of information

    • editorial authority

    • trust signals

    • entities and semantic coherence

    • FAQs, conversational formats, and answer-oriented content

  • Maintain active monitoring of developments in generative engines, LLMs, and new search uses

5. Performance Analysis and Reporting

  • Define SEO / GEO monitoring KPIs

  • Set up performance dashboards

  • Track the evolution of visibility, organic traffic, rankings, conversions, and brand awareness signals

  • Produce clear, actionable, and results-oriented reports

  • Present analyses and recommendations to business stakeholders and decision-makers

6. Cross-functional Support

  • Advise marketing, content, product, and technical teams

  • Educate stakeholders on SEO / GEO best practices

  • Participate in strategic decision-making

  • Provide occasional training to internal teams if necessary

👉 Profile Sought

Experience

  • Minimum 5 to 8 years of experience in SEO, including significant experience in strategic roles

  • Proven experience as a freelance consultant, in an agency, or consulting firm

  • Good understanding of new uses related to generative engines, AI assistants, and conversational search

Technical Skills

  • Excellent command of SEO fundamentals:

    • technical audit

    • semantic strategy

    • on-page optimization

    • link building

    • log analysis

    • internal linking

    • migration or redesign project management

  • Solid web culture and understanding of CMS / e-commerce / media / corporate environments

  • Good knowledge of GEO challenges, optimization for conversational search, and answer-oriented content structuring

  • Ability to interpret data and translate it into concrete recommendations

Tools Mastered

Proficiency in all or part of the following tools is expected:

  • Google Search Console

  • Google Analytics / GA4

  • Google Tag Manager

  • Screaming Frog

  • Semrush / Ahrefs / Sistrix

  • Looker Studio

  • crawling and auditing tools

  • rank tracking tools

  • log analysis tools

  • AI / monitoring / semantic analysis tools

Expected Qualities

  • High autonomy

  • Analytical and strategic mindset

  • Ability to prioritize

  • Pedagogical and clear recommendations

  • Excellent writing and summarization skills

  • Results-driven mindset

  • Strong interpersonal skills with diverse stakeholders

  • High curiosity for the evolution of search engines and AI

Deliverables Expected

Depending on the scope of the assignment, the consultant may produce:

  • SEO / GEO audit

  • competitive benchmark

  • strategic roadmap

  • prioritized action plan

  • detailed technical recommendations

  • SEO editorial briefs

  • internal linking plan

  • monitoring dashboards

  • monthly / quarterly reporting

  • presentation and training materials

🎁 Our Benefits:
• An international group present worldwide
• Multidisciplinary entities expert in their field: programmatic, influence, PR, 360, content creation…
• Possibility of internal mobility within the group’s various entities
• Continuous training with a Digital Academy
• Access to the HappyPal platform, offering discounts on numerous brands and leisure activities (cinemas, concerts, amusement parks, museums…)
• Daily sports classes on our premises: Pilates, cross-training
• A sustainable mobility package allowing you to rent a bike from our partner BeeToGreen or to be reimbursed up to €45/month for your bike rental
• Co-optation bonus
Biggie Group offers employment opportunities without distinction of origin, sex, customs, sexual orientation, gender identity, age, family situation, physical appearance, disability, religion, political opinion… Biggie Group complies with regulations combating discrimination in the workplace. This policy applies throughout the employer process: recruitment, hiring, internal promotion, leave, remuneration, and training.

Required skills

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