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Consultant Data Analyst Marketing - M/F
Job description
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Why do we need you?
To integrate our Data team, composed of about fifty consultants, and strengthen our Data Customer Insights unit.
Your missions
You will contribute to improving customer knowledge and provide decision support for our clients' marketing teams. You will be responsible for the following tasks, among others:
- Customer behavior analysis,
- Segmentation,
- Scoring (churn, propensity, cross-sell, etc.),
- Campaign performance analysis,
- Dashboarding
You will carry out projects end-to-end, and will be involved in all phases, from brief taking to the presentation of results and marketing recommendations to clients.
Your profile
- You hold a Master's degree in statistics, science, or econometrics.
- You have significant prior experience in marketing, ideally in a Consulting environment.
- You are particularly interested in the strategic and operational application of data for customer knowledge and marketing/sales actions.
- You possess marketing skills: ability to make marketing recommendations, calculate ROI, customer acquisition, loyalty, and retention, identify potential, value, and customer lifetime value.
- You possess the following technical & statistical skills:
- Simple and advanced descriptive analysis
- Predictive analysis
- Score building
- Implementation of operational segmentations
- Time series analysis,
- Population correction methods
- Structural equations
- Expertise in statistical programming languages and technologies: Python and/or R, SAS, SQL Dataiku, Tableau/Power BI
- You are also interested in advanced methodologies such as Machine Learning, Deep Learning, Artificial Intelligence.
- You are also interested in advanced methodologies such as Machine Learning, Deep Learning, Artificial Intelligence.
- You demonstrate analytical and critical thinking, you are a team player, you enjoy contributing to the team's success and being part of it, you are adaptable, able to simplify complex information to bridge the gap between technical and operational teams, you are curious and a good listener, you show strong expertise in your field and adopt a true consulting approach.
- You speak fluent English (numerous international clients).
If you recognize yourself in this profile, apply! Come join a team of passionate individuals, for whom data is everything, in a group that combines creativity and technology!
#LI-EMEA
About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Company information
- Company
- Vmlenterprisesolutions
- Location
-
Paris
Germany - Posted
- 4 days ago
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