Consultant-Content Finance (D2C)

Job Title: Consultant – Content Finance Company: upGrad Location: Mumbai (Work From Office) Experience: 0–1 Year Employment Type: Full-Time Consultant About the Role We are looking for a dynamic Consultant – Content Finance to join our team at upGrad. This role is ideal for freshers or early-career professionals with a strong foundation in Economics/Finance and a keen interest in content creation, business trends, and financial storytelling . If you enjoy simplifying complex financial concepts and communicating them effectively through engaging stories, this role is perfect for you. As a Consultant – Content Finance, your primary responsibility will be to create high-quality, informative, and entertaining content that showcases the company's products and services. You will work closely with our marketing team to develop compelling narratives that resonate with our target audience. Your tasks may include: • Conducting market research to identify trends and insights that can inform your content strategy • Developing a deep understanding of upGrad's products and services, including their features, benefits, and competitive landscape • Creating engaging content (written or video) that highlights the value proposition of upGrad's offerings • Collaborating with cross-functional teams to ensure seamless integration of content across various marketing channels • Staying up-to-date with industry developments and trends to continuously improve your content creation skills • Participating in brainstorming sessions and contributing to the development of innovative ideas for content creation • Working closely with our design team to create visually appealing graphics, videos, or other multimedia elements that support your content strategy • Conducting A/B testing and analyzing results to optimize content performance • Developing a content calendar that outlines the topics, formats, and timelines for future content creation • Collaborating with our analytics team to track key metrics and measure the success of your content efforts • Participating in regular feedback sessions with stakeholders to refine your content strategy and improve its effectiveness. If you are passionate about storytelling, have excellent communication skills, and a keen interest in finance and business trends, we encourage you to apply for this exciting opportunity.