Communication & Content Manager (m/w/d)

In Praxi e.V. is the Alumni Association of the WHU – Otto Beisheim School of Management with its seat in Vallendar near Koblenz and can look back on a history of over 35 years.

The WHU is a renowned private university for business management in the university range and enjoys both national and international recognition in university rankings. With over 7,500 members in 65 countries and continuous growth, In Praxi aims to strengthen the connection among alumni through regular events and ensure lasting cohesion beyond graduation, regardless of residence, field of study or year.

The In Praxi team forms a goal-oriented and proactive unit together with the honorary board, which operates in an exciting and dynamic international environment and handles various tasks.​

In Praxi is looking for a dedicated Communication & Content Manager (m/w/d) with a focus on digital communication in full-time.

Aufgaben

• Identification and segmentation of general target groups: Analysis of the member base (e.g. by year, region, industry, career stage),
• Development of personas and segmented communication strategies to increase engagement rates
• Tailored use of all relevant communication channels (Social Media, LinkedIn Newsletter, Website, etc.) through creation and publication of relevant content, adapted to the needs of international alumni groups
• Conceptualization and implementation of communication and content strategies: Planning editorial calendars, producing texts, videos, and graphics that promote alumni cohesion and promote club activities.
• Evaluation and optimization: Tracking KPIs (e.g. Reach, Engagement, Conversion), creating reports, and continuous improvement of channels based on data insights
• Collaboration with team and board: Bringing creative ideas to develop digital presence and supporting at events.

Qualifikation

• Bachelor's or Master's degree in Communication, Marketing, or related fields from a recognized university
• Multiple years of professional experience as Content Manager:in or in (digital) communication in the corporate or agency environment
• Very good German and English language skills in writing and speaking;
• Familiarity with tools like CMS (e.g. WordPress), Social-Media-Management, Analytics (e.g. Google Analytics, LinkedIn Insights) as well as graphic software (e.g. Canva, Adobe Creative Suite).
• A high degree of analytics regarding overarching communication strategy and success measurement
• A high degree of self-initiative, creativity, team spirit, and the ability to adapt flexibly to changing requirements.

Benefits

The position can be performed in one of the offices in Vallendar or Düsseldorf, with the possibility of daily work from home office.

Our external recruiter Ina Ertner looks forward to applications and will respond promptly!

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