B2B Software Sales | AI and Digital Transformation

You will be responsible for driving the commercial growth of our ERP, management software, mobility, planning, HR, and Artificial Intelligence solutions in new and existing clients. You will work in a technological B2B environment, with consultative sales cycles and medium to large-sized clients, collaborating closely with product, consulting, marketing, and management teams.

Artificial Intelligence: an important part of your job
At Freematica, we are incorporating AI as a new layer of value on top of our solutions and also as a tool to transform our own way of working.

Therefore, we are looking for someone who has a real interest in Artificial Intelligence and is capable of incorporating it into their commercial activity.

You will use AI tools to:

• Improve prospecting and account segmentation
• Prepare meetings and analyze client information
• Identify business needs and opportunities
• Personalize messages and commercial proposals
• Analyze conversations, opportunities, and pipeline
• Automate commercial and administrative tasks
• Generate commercial content and arguments
• Obtain insights from data and commercial activity
• Explore new AI use cases applicable to our clients and sectors

• Rapidly master our product: understand in depth our solutions, modules, basic architecture, and main use cases to be able to hold valuable conversations with both business and technical profiles
• B2B consultative selling: analyze the client's processes, needs, and challenges, understand their operating model, and propose the technological solution that best meets their objectives
• Prospecting and business generation: identify target companies, detect opportunities, make initial contacts, qualify leads, and develop new accounts
• Discovery and needs analysis: prepare and lead discovery meetings, identify pain points, stakeholders, processes, needs, and decision criteria
• Commercial presentations and demos: present our solutions in a business-oriented manner, adapting the discourse to each sector and interlocutor profile
• Design and monitoring of the commercial process: work with a structured process and a defined pipeline: prospecting → qualification → discovery → demo → proposal → negotiation → closing
• Rigorous CRM management: keep Salesforce updated, record activity, next steps, closing probability, stakeholders, and any relevant opportunity information
• Commercial forecast: make rigorous sales forecasts, identify risks, and keep the real status of each opportunity updated
• Development of tailor-made proposals: coordinate with product, consulting, and technology teams to transform detected needs into clear, viable, and competitive proposals
• Account management and growth: identify opportunities for expansion, new solutions, services, and functionalities within our installed base

• Previous experience of 4-6 years or more in B2B technology consultative selling, preferably in ERP, business management software, SaaS, Cloud, IT, or digital solutions
• High technical learning capacity: comfortable working with complex products and able to translate technological functionalities into business benefits
• Experience in consultative sales processes and B2B commercial cycles
• Process-oriented mindset and metric-driven
• Experience working with CRM (preferably Salesforce), pipeline, forecast, and structured commercial methodologies
• Rigor in opportunity tracking and reporting
• Results and closing orientation, maintaining a long-term customer relationship vision
• Ability to hold conversations with different stakeholders: management, operations, HR, administration, IT, etc.
• Autonomy and proactivity:
  • Ability to organize your schedule and prioritize accounts
  • Initiative to generate opportunities and open new doors
  • Ability to make decisions and move forward without constant supervision
• Excellent communication, presentation, and negotiation skills
• Interest and practical knowledge in Artificial Intelligence and AI-based productivity tools
• Residency in Spain and availability for occasional travel to clients and offices

• Education in technological, business, or similar areas: Engineering, Business Administration, Economics, Computer Science, etc.
• Previous experience in enterprise software, ERP, or B2B SaaS
• Experience in digital transformation projects or management solution implementation
• Knowledge of the Cleaning, Facility, Security, Services, Outsourcing, or Installation sectors, or sectors with similar operating models
• Experience using generative AI tools such as ChatGPT, Copilot, Claude, or other similar tools applied to daily work
• Knowledge of process automation, AI agents, data analysis, or application of AI to business processes
• Experience working with Marketing and Product teams
• Knowledge of consultative sales methodologies and commercial frameworks
• Experience with Salesforce or other CRMs
• Sufficient English level to work with technical and technological documentation

• Joining a solid company with over 28 years of developing its own business management software and a stable customer base throughout Spain
• Working with a real, complex technological product with a broad evolutionary path
• Participating in a particularly interesting moment of product transformation, with the development of new solutions based on mobility, automation, and Artificial Intelligence
• Being part of a technical and specialized team where your opinion can influence both the product and the commercial strategy
• Real opportunity for professional growth in the commercial and business development area
• An environment where initiative, autonomy, rigor, and the ability to contribute are valued
• Initial onboarding to help you get to know our product, our sectors, and our commercial methodology
• Competitive conditions commensurate with experience, with a fixed salary + performance-based variable pay

More than just a profile that simply "sells software", we are looking for a person who wants to become a commercial reference for our solutions. Someone capable of sitting with a client, understanding how their business works, identifying their problems, explaining how technology can help, and building a proposal that makes sense both operationally and economically.And, especially, someone who understands that AI is not just another technology, but a new way of working, selling, and adding value to our clients.If you are motivated by selling complex technological solutions, enjoy understanding the client's business, are curious about technology and AI, and like building commercial relationships based on trust, knowledge, and results, we would love to meet you.Send us your CV and briefly tell us about the technological consultative sales projects you have led, what type of solutions you have sold, and how you are currently using AI in your work.