Co-Founder/in Performance Marketing for Supplement Brand (m/f/d) wanted

We have founded a new supplement brand and are looking for a co-founder who will build a scalable D2C brand together with us from a strong product setup.

The foundation is already in place: Brand, shop, and basic setup are complete, our first products are in the final stages of development, and a promising manufacturer with very high quality standards is in the background.

So you are not joining at the very beginning of a long product development phase, but at a time when we can launch into the market promptly. At the same time, you are involved early enough to actively influence products, positioning, offers, and the entire growth strategy.

Tasks

Your focus will be on growth and performance marketing.

Together, we want to find out which positioning, creatives, offers, and funnels work and build a scalable brand step by step from there.

This includes, among other things:

• Building and scaling our performance marketing activities
• Paid Social with a focus on Meta
• Developing and testing creatives, offers, funnels, and landing pages
• Analyzing and optimizing the most important e-commerce KPIs
• Developing new growth approaches and testing strategies
• Active input on positioning, product, and customer journey
• Operational development of the brand together with us

We do not expect you to have already scaled ten brands to millions in revenue.

Much more important to us is that you are extremely eager to learn, understand contexts quickly, want to take responsibility, and are truly keen to delve deep into the subject.

Qualifications

You should already have had initial practical contact with D2C, e-commerce, or performance marketing and understand how a digital consumer brand fundamentally works.

What is important to us above all:

• Initial experience in the D2C or e-commerce environment
• Basic understanding of performance marketing and paid social
• Strong interest in creatives, funnels, offers, and conversion optimization
• High willingness to learn and the ambition to improve quickly
• Analytical and entrepreneurial thinking
• Hands-on mentality and a desire to implement things yourself
• Affinity for supplements, protein products, nutrition, and the market

You don't have to know everything yet. But you should have the ambition to learn it and become really good in this area.

Why the timing is exciting

The time-consuming foundational work has largely been done.

Shop is ready. Brand is ready. Production is ready. The first products are close to finalization.

At the same time, we are still early enough in the process that you can actively help shape the brand's direction.

The next big step is now the go-to-market and the establishment of a functioning performance marketing system.

This is exactly why we are looking for you.

Benefits

This is not a classic permanent position, but an entrepreneurial co-founder role with company shares.

You will have the opportunity to enter a far-advanced setup and take responsibility for one of the brand's most important areas from the start.

We are looking for someone who is eager not just to do performance marketing for the next brand, but to be involved in building one themselves and developing it long-term.

If you have already gained initial D2C experience, find performance marketing exciting, and are really keen to dive into a case and build something together, we should talk.

We look forward to every application to build a cool brand together.

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