CMO - Chief Marketing Officer (m/f/d)

You will be responsible for the entire marketing as the growth engine of the company – with full budget and results responsibility, direct access to the two founders, and leadership of a team of over 50 people. A role of this magnitude is not a place to learn: We are looking for someone who has done it all before – and now wants to do it bigger.
Performance Marketing. You will manage one of the largest paid social setups in German D2C – over 4 million Euros in spend per month on Meta, TikTok, and other channels – and scale it profitably. Your key performance indicators are contribution margin and new customer economics, not clicks. You will decide daily based on data where budget goes and where it leaves.
Influencer & Creator. You will lead and scale our influencer business – one of the largest in the country, with its own team, clear success measurement per collaboration, and creator content as fuel for paid. A large part of our growth originates here, and you will make it an even sharper system.
Creative Engine. You will be responsible for our content and creative production: high pace, systematic testing, clear success patterns. You know that in D2C, creative is the biggest lever in the account – and you will build the structure that delivers new winners every week.
Internationalization. You will bring our marketing playbook to new markets – from localizing creatives and building local creator networks to profitable scaling on the ground. Together with our COO, who is responsible for the operational side.
Retention & Brand. You will ensure that buyers become repeat buyers – CRM, email, community – and develop our brand further without it losing its origin: approachable, honest, for people who are on their feet all day.

• Several years of experience in leading marketing roles in the D2C or E-commerce environment – with full responsibility for budget and results
• You have already profitably managed and scaled ad budgets in the seven-figure monthly range – and can explain how: structure, creative strategy, measurement logic
• You understand influencer marketing as a measurable performance instrument, not as reach decoration
• Strong creative judgment: You can tell in three seconds if an ad is working – and can explain why
• You manage based on contribution margin, CAC, and repeat purchase rate and make decisions based on data
• Leadership experience with organizations of 50+ people across multiple teams – and the ability to attract and retain top talent
• You are an operator, not an administrator: You go into the ad account, into the creatives, into the data yourself
• Fluent German and English

• Demonstrable success in the profitable management and scaling of seven-figure monthly paid media budgets
• Deep understanding of performance marketing, creative strategy, influencer marketing, and retention as integrated growth drivers
• Strong commercial understanding of contribution margin, CAC, new customer economics, and repeat purchase rate
• Experience in leading larger, multidisciplinary marketing organizations with multiple teams and managers
• Strong creative and performance understanding as well as the ability to operationally challenge data, creatives, and campaigns yourself
• Experience in internationalization and scaling marketing playbooks into new markets
• High entrepreneurial drive, strong decision-making skills, and a clear operator mindset, as well as fluent German and English

• Leading a marketing machine that has already proven it can scale – you build on strength, not on hope
• Full ownership of budget, teams, and roadmap – decisions are made in hours, not in committees
• Direct access to the founders, who built marketing themselves and know what good work is
• A compensation package that reflects the role, including performance-based components
• Offices in Hamburg and the Kiel region
• A team that loves speed and celebrates successes

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