Chief Marketing Officer (m/f/d)

Have you profitably scaled paid ads across all major networks and led your team to results where the bottom line makes sense for cold traffic? At the same time, are you building brands that people connect with, rather than campaigns that only perform briefly? Does marketing that gets bogged down in approval rounds and committees bore you? Then read on.

At BodyFokus, we are the longevity companion for humans and dogs. Through our brands BodyFokus, BeautyFokus, and PetFokus, we help over 250,000 people and their dogs in the DACH region take active control of their health. We are fast, results-oriented, get to the point, and have little patience for bureaucracy. We implement good ideas instead of talking them to death – in the end, the result counts, not the prescribed path to get there.

As CMO, you will be responsible for all marketing across all three brands and lead a strong team that you will further develop – from the first ad to the loyal repeat customer. We currently see the greatest potential in expanding Meta and in long-term customer relationships, including brand building. You will receive real decision-making freedom and a business that has been profitably scaling for years – and you will be accountable for the numbers.

Everything runs AI- and agent-supported here. You will consistently let AI work for you – the responsibility for the result remains with you. AI is your lever, not your excuse.

Responsibilities

You will be responsible for the entire customer lifecycle – from the first ad to the loyal repeat customer – and will drive it forward with your team. You will manage, prioritize, and decide – your team will handle the implementation. Your areas of responsibility:

• Expand Paid Ads: Scale Meta, Google, Native, and Amazon across brands, open up new audiences – managed by CAC, CM, and CLV, not by reach.
• Build Brands: Sharpen and increase awareness of BodyFokus, BeautyFokus, and PetFokus, so that trust and recognition contribute to performance.
• Oversee Creative Strategy: Hooks, angles, and advertorial concepts that sell to cold traffic.
• Oversee Offer & Pricing: Design offers, bundles, and price points that increase CR and CM.
• Develop Existing Customers: Turn first-time buyers into loyal repeat buyers with CRM, automated lifecycle journeys, and subscription models – measured by repurchase rate and CLV.
• Sharpen Tracking & Attribution: Set up measurement, attribution, and reporting cleanly, so that every budget decision is based on reliable data.
• Lead by Numbers: Cohorts, CAC, ROAS, CM, CLV – you will make budget and scaling decisions based on these, think about acquisition and retention together, and correct when the data says otherwise.
• Lead and Strengthen Teams: from performance to CRM – clearly prioritize and delegate real decisions to the right people.
• Set growth targets per brand with management and department leads – direct communication, short paths.

Qualifications

What matters to us:

• Google Ads and Meta are a prerequisite: You have profitably scaled both channels at a relevant level and can name your figures (CAC, ROAS, CLV, CM). Experience with Native Ads is a plus.
• Direct Response Craftsmanship: You know how an advertorial sells to cold traffic and why a hook fails – from your own practice, not from platform guidelines.
• Brand Building: You have made brands more known and stronger beyond paid ads – and you know how brand and performance interact.
• Holistic and Data-Driven: You manage customer acquisition, brand, and existing customers as a whole, make decisions based on numbers, calculate your reasoning, and change your mind when the data contradicts it.
• Leadership Experience: You have built, led, strengthened teams, and truly delegated responsibility.
• AI-first in everyday work.
• Fluent German, fluent English.

Important: Performance is our top priority, and our acquisition funnels are sales conversations, not a brand showcase. Brand building is part of it – but on the foundation of numbers. If classic brand/agency marketing without hard performance responsibility is your home, this is not the right role for you.

You don't cover all points, but you demonstrably achieve strong results in online marketing? Apply anyway and convince us. No one was born a CMO.

Benefits

• Full responsibility from day one: own eight-figure budget and team, direct line to management, short decision-making paths.
• A business that works: profitably scaling, three brands, hundreds of thousands of customers – your leverage has an immediate and measurable impact.
• Freedom to design instead of committees: You find your way and are measured by results, not by process.
• Attractive compensation with a performance-based component.
• Home office & office days in a mix – which is why we prefer applicants from the Cologne area.
• A team that energizes rather than drains.

Our process includes a few well-thought-out questions and a compact task – we want to see how you think and prioritize, not just what's on your resume. We look forward to hearing from you!

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