Chief Marketing Officer (CMO) (m/w/d)

Build with us the leading address for AI further education in Germany - and take responsibility for the growth that comes with it.
About this

AI is changing every job in Germany. We train people who work with AI and want to — through further education in all forms: state-funded, open-bookable, and company-internal. The product is ready, the demand is huge, the approval is there. What's missing is a person who takes marketing into their own hands and scales it aggressively. This person is you.
You don't just "set up the marketing department" - you're responsible for it, from strategy to campaign, which is still live today.

Tasks

Your Mission
In the first 12 months, you develop a predictable and cost-effective acquisition machine from a small team and a slim budget — through B2C and B2B. You reduce lead costs, make growth predictable, and pull sales forward together with the management.

What you're responsible for

• The entire funnel — from the first ad to the booked course: Performance Marketing (Meta, Google, LinkedIn, TikTok), organic channels, webinars, landing pages, conversion.
• Growth with little budget — you get maximum impact out of limited funds and earn financial room by delivering results. The budget grows with your ROI, not before.
• Ai as a lever — you use AI tools to multiply content, campaigns, and processes, making them faster and cheaper than classical teams. We're an AI Academy, that's what you don't need to explain.
• Brand & Reach — positioning, content engine, expanding the reach of our instructors as lead sources.
• Numbers — CAC, LTV, lead volume, show rates. You lead by results, not activity.
• Team — you take over the leadership of our small marketing team (social, design), foster the strengths of individual members, and expand it with growing company success.
• Sales alignment — you think marketing and sales together and carry commercial success with management.

Qualification

Must-have:

• You're an entrepreneur at heart; you want to shape something and drive it forward, not just do a job.
• Proven growth/performance marketing successes and real funnel work (acquisition, conversion, retention).
• Ai in everyday life — you live the latest tools and trends and set them daily into marketing. A strong affinity to AI is self-evident prerequisite.
• Making more with less — you've already scaled with limited budget, not just managed large budgets.
• Data-driven and commercially thinking; you understand sales.

Nice-to-have (no exclusion criterion):

• Experience with further education / EdTech, ideally state-funded or certified measures. If not, you'll learn it quickly with us.
• B2C and B2B experience.

You're not the right person if you need big budgets and agencies to make an impact; if you prefer creating strategy decks instead of launching campaigns yourself; or if you want to primarily manage as a branch veteran. We want to shape and scale, not conserve.

Benefits

• A real C-Level mandate — you're responsible for marketing really, with a seat at the table and short distances.
• Growth freedom from the start — you design your engine and team yourself.
• Sense with market tailwind — you qualify people for the most important competence of the decade.
• Ecosystem STARTPLATZ — network, location, and infrastructure of an established startup brand behind you.
• Köln + hybrid, fast decision-making, a lot of autonomy.

Send us a short and concrete: what you've already scaled (numbers!), how you use AI in marketing, and why state-funded AI further education excites you. Show us how you think.

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