Chief Marketing Officer (CMO) m/w/d

Job Description

Lovebetter is growing. And not quietly.

Every day, millions of men in Germany struggle with sexual challenges that hardly anyone openly talks about – and which affect their self-worth, relationships, and entire lives. That's where Lovebetter comes in: We create spaces for genuine inner strength, clarity, and fulfilling sexuality.

Our marketing is one of the biggest levers. And exactly here lies the turning point:
Bisher lag this responsibility strongly with the management. With a lot of heart – but limited focus.

Now is the moment when we say:

Marketing needs its own, strong leadership. A CMO.

Why Lovebetter needs this role

Because we're looking for someone who doesn't manage marketing, but leads it.

Someone who:

• Takes responsibility instead of seeking reassurance
• Makes decisions based on data – not gut feeling
• Fosters a team that develops and is performance-oriented
• And scales our marketing systematically

Your Impact – what you really change here

As CMO, you're directly responsible for:

• How many men we reach
• How strong Lovebetter is perceived as a brand
• How clear, focused, and performance-oriented our marketing team works

Your work decides whether our social impact will be big – and how quickly we'll turn our vision into reality.

Your Mission at Lovebetter

You take full responsibility for the Marketing department. Not operational in micromanagement – but strategic, structured, and with clear implementation energy.

Your Tasks

• You lead our marketing team, fill new positions, demand performance, and develop people further
• You're responsible for all marketing KPIs and report transparently to management
• You identify the most successful content types & formats and scale them systematically
• You evaluate performance marketing (Ads, ROAS, Funnels) based on data and steer external partners
• You recognize new growth opportunities and integrate them focused into our overall strategy

What makes Lovebetter special

• A clear mission with genuine social relevance
• A market with enormous growth potential – largely untapped
• A content theme (sexuality) that really moves people
• A culture that combines performance, clarity, and humanity

What you can gain here

• Real influence on a growing brand with significance
• Full responsibility over marketing & team
• Collaboration with reflective, strong personalities
• A job where results are visible – and count

Sounds like you?

If so, we'd be delighted to get to know you.

Please don't send a standard application. Instead:

• Tell us where you've already scaled
• What you've been responsible for

and why you believe exactly you can bring Lovebetter's marketing to the next level.

Job Requirements

Who we're looking for – your profile

Professionally

• At least 3 years of leadership experience in marketing (ideally as CMO or Head of Marketing)
• Numerical proof of a track record in scaling a brand or company
• Zwingend: Experience with content-driven brands
• Understanding of performance marketing & analytics
• Safety in handling data, KPIs, dashboards & reports
• Experience in leading and performance-controlling teams

Mentally

You fit us if you:

• Want responsibility – and take it
• Think performance-oriented and want to work measurable
• Makes decisions based on numbers
• Is strategically strong, without getting lost in ideas
• Focuses and makes things better consistently

You don't need any over-the-top visionary drive. What we're looking for is someone who excels at scaling what already exists.