Chief Marketing Officer (CMO) - Ehrenamtlich, 100 % Remote

The German Financial Aid is developing a new generation of financial education and consumer orientation for children, parents, and educators. At the center is the establishment of a clear, trustworthy, and scalable brand that provides orientation and impact. For this, we are filling the role of Chief Marketing Officer with a clear focus on foundation, structure, and brand leadership.

Tasks

• Establishment and guidance of a consistent Corporate Design for the German Financial Aid across all channels
• Development of clear brand guidelines, design systems, and binding templates for website, presentations, and communication media
• Definition and implementation of tone, image language, and brand positioning
• Translation of the Financial Education mission into understandable, target-group-oriented communication for children, parents, and educational institutions
• Establishment of scalable marketing structures as a basis for future campaigns and growth
• Ensuring a uniform external representation in all formats and touchpoints
• Close coordination with the management level for strategic brand development

Qualification

• Proven experience in building brands, corporate designs, or design systems
• Strong understanding of strategic marketing and clear brand positioning
• Ability to structure complex content and make it visually understandable
• High self-responsibility, decision-making strength, and structured working method
• Safe handling of common design and marketing tools
• Sense for target-group communication, particularly in the education and financial context

Benefits

• 100 percent remote and fully location-independent work
• Direct collaboration with the management level and genuine design scope
• Establishment of a brand with social relevance and long-term impact
• Fast decision-making paths and immediate implementation
• Visibility and positioning as a strategic marketing responsible person in a growing organization

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