Digital Marketing Manager

🎯 Your objectives:

Generate leads for a portfolio of 3 prestigious schools from one of the world leaders in higher education, by managing their acquisition and conversion strategy from A to Z.

You will be the digital right-hand person for 3 School Directors: your playground is leads, cost per applicant, and conversion.

In 5 hashtags, this means 👉 #Acquisition #CRO #DigitalMarketing #LeadGen #HigherEducation

🚀 Your main responsibilities:

• Define the annual digital roadmap for your schools (budget, media mix, website evolution, growth opportunities...).

• Drive performance: lead tracking, cost per applicant, lead quality, weekly analysis, and concrete recommendations.

• Brief, provide assets, and challenge the Acquisition team (80% SEA, 20% SMA + SEO).

• Optimize your schools' websites: CRO analysis, A/B testing, personalization of user journeys (via GA4, Clarity, AB Tasty, and Unbounce).

• Be the business contact point for the School Directors: in-depth understanding of target audiences, programs, seasonality, and commercial stakes.

• Identify, test, and deploy new levers (new partners, new formats, digital innovations).

💛 Your team:

• The company: a major player in private higher education, with over 170,000 students in 15 countries, across around a hundred schools (Arts, Business, Tech, Health, Hospitality...). Revenue: €1.5 to €2 billion in revenue, 10,000 employees. It's a fast-growing, structured group supported by investment funds, with a true performance & innovation culture.

• Your management: the Digital Marketing Manager for the Group's Business schools. 10 years of experience. A manager who is close to their team, pedagogical, and dedicated to developing their collaborators' skills.

• You will be part of a team of about 15 Digital Marketing Managers, 3 line managers, and 5 acquisition experts.

💻 Your working conditions:

• 📍 Office: Cours Saint-Emilion (Paris 12th): magnificent premises within the best premium coworking space in the neighborhood #WeWork

• 💰 Fixed salary: between €38k and €42k, paid over 12 months.

• 🚀 Variable salary based on individual objectives between €2k and €3k/year.

• 🏖 6 weeks of paid leave.

• 🖱️1 to 2 days of remote work per week.

• 🩺 Health insurance covered at 50%.

Your experience and skills:

• You have at least 3 years of experience in digital marketing (acquisition + CRO), acquired on the client or agency side.

• You have good knowledge of SEA/SMA levers and a strong culture of performance and ROI analysis.

• You have concrete experience in CRO (A/B tests, online journey analysis and optimization).

• You are comfortable with GA4, Excel, analysis, and testing tools.

• You have solid SEO foundations.

Your personality:

• Ultra-analytical: you speak in numbers, not impressions or intuition!

• Action-oriented: you propose, you test, you optimize.

• You are comfortable with demanding business stakeholders (School Directors, Revenue Management...).

• You have strong synthesis skills: you know how to transform complex data into clear decisions.

My opinion as a recruiter on this job:

A strategic position in an international group that is moving very fast, with concrete and measurable business stakes. You are the business owner of your schools' performance. You manage your budget, your objectives, your roadmap. If you enjoy analyzing, challenging, optimizing, and seeing the direct impact of your work on thousands of registrations... it's a very exciting playground 😉!

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