Campaign Manager Demand Generation

About Us: Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems. We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications. The Role: Position Summary: We are seeking a dynamic, detail-oriented Campaign Manager to lead and execute demand generation campaigns that drive awareness, engagement, and lead for our Engineering Software Group. This role requires an analytical mindset and a passion for data-driven marketing to optimize the entire buyer’s journey. They will leverage AI-powered tools to enhance campaign execution, personalization, and efficiency across the go-to-market motion. The Campaign Manager will work closely with the Director of Demand Generation to develop multi-channel campaigns that maximize conversions and contribute directly to revenue growth. Key Responsibilities: Campaign Planning & Execution: Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads. Collaborate with product marketing teams to ensure campaign alignment with product launches and messaging. Analyze campaign performance using data analytics tools and adjust strategies accordingly. Develop and maintain a comprehensive understanding of the Engineering Software Group’s target audience, including buyer personas, pain points, and buying behaviors. Utilize this knowledge to inform campaign development and optimization. Work closely with cross-functional teams, including sales, product marketing, and creative services to ensure seamless execution of campaigns. Stay up-to-date on industry trends, best practices, and emerging technologies in demand generation and marketing automation. The Ideal Candidate: We are looking for a highly motivated and results-driven individual who has experience in demand generation, marketing automation, and data analysis. Strong analytical skills, attention to detail, and excellent communication skills are essential. Experience with AI-powered tools and data analytics platforms is a plus. Education: Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in demand generation, marketing automation, or a related field.