Business Insight Partner Onco-Hematologia

Mission:

The Business Insight Partner (BIP) will act as a strategic partner to the commercial team in Oncology, focusing on Hematology (Lymphomas and Leukemias), responsible for collecting, interpreting, and converting market information into strategic directions for the hematology market. It will assume a consultative role, transforming data and market information into actionable recommendations, supporting the development of commercial strategies and maximizing business results.

Main responsibilities:

• Lead discussions with marketing teams on commercial projection models for the hematology market, through short- and long-term projections;
• Gather, organize, and analyze data to generate strategic insights and support commercial decisions;
• Conduct medical segmentation analyses to support Marketing strategies;
• Coordinate and execute market studies, following internal processes (Pharmacovigilance, Compliance, Procurement, Legal);
• Act as a BI representative in Brand Teams and committees, understanding business needs and supporting with market information;
• Support sales force in needs and doubts about internal systems, reports, and perform training when necessary.
• Responsible for developing strategic reports and analyses that allow the alignment of resources to the company's strategy.
• Manage the definition, monitoring, and analysis of productivity and performance indicators for the sales team on a recurring basis for the commercial team;
• Lead targeting and deployment processes for the sales force, ensuring the best allocation of resources and territorial alignment of teams.