Business Features Writer - Brand Equity

This role is for one of Weekday’s clients Salary range: Rs 1200000 - Rs 1500000 (ie INR 12-15 LPA) Min Experience: 6 years JobType: full-time Requirements We are looking for a sharp, insightful, and enterprising Business Features Writer to join our editorial team. The ideal candidate will have proven experience in writing long-form features, breaking stories, and developing unique perspectives across advertising, retail, marketing, consumer trends, and consumer-facing businesses. This role requires the ability to write compelling articles that showcase brand equity and drive business results. We are looking for a writer who can craft engaging narratives that highlight the value proposition of our clients’ products or services. The ideal candidate will have a strong understanding of the advertising, retail, marketing, and consumer trends industries. Requirements: • Proven experience in writing long-form features, breaking stories, and developing unique perspectives across advertising, retail, marketing, consumer trends, and consumer-facing businesses. • Strong research skills to uncover compelling stories and insights that drive business results. • Ability to write compelling articles that showcase brand equity and drive business results. • Strong understanding of the advertising, retail, marketing, and consumer trends industries. • Excellent communication and collaboration skills to work effectively with our editorial team and clients. Benefits: This is a full-time role with a competitive salary range of Rs 1200000 - Rs 1500000 (ie INR 12-15 LPA).