Business Director M/F - Permanent Contract

For clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates without distinction of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities. 

About WPP Media: 

WPP is the trusted partner for the world's leading brands to ensure their growth. We bring together cutting-edge media intelligence, world-class creativity, next-generation production, solutions to transform marketing in the AI era, and expert strategic consulting within a single company.  

Powered by exceptional talent and WPP Open, our agentic marketing platform, we deploy AI at scale to help our clients navigate a rapidly changing world and optimize their marketing investments.  

For more information, visit www.wpp.com.  

WPP Media is WPP's global media collective. In a world where media is ubiquitous, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.  

At WPP Media, we believe in the power of our culture and our employees. It is thanks to this synergy that we are able to create truly exceptional experiences, both for our clients and for our internal teams. 

To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media: 

• Be Extraordinary by fostering collective leadership that inspires truly transformational creativity. 

• Create an Open Environment by finding the perfect balance between employee fulfillment and client satisfaction, all based on mutual trust. 
• Lead with Optimism by actively stimulating growth and development to mobilize our entire organization. 

Role and Missions: 

You will take responsibility for a portfolio of challenging and diverse accounts, combining mass-media consumer stakes with the agility of international brands: 

• A leading and iconic account in the fast-food sector, characterized by powerful and highly visible 360° campaigns (TV, Outdoor, Video, Digital, Special Operations, Data). 

• A fast-growing international account in the Tech / Fintech universe, operating in a digitized, dynamic, and responsive environment. 

• The development and support of new strategic projects and opportunities within the group. 

For this large-scale portfolio, we are looking for a Business Director to embody high-level consulting, guide strategic recommendations, and support the skill development of a multidisciplinary team. 

Your main missions: 

1. Strategic Vision, Writing & High-Level Perspective:

• Draft and present global and annual strategic recommendations for the brands in the portfolio, bringing a true 360° high-level perspective. 

• Design high-impact strategic presentations and summaries for marketing departments, executive committees, international bodies, and partner/franchisee networks. 

• Enhance, structure, and convincingly embody all the work produced by the agency to maximize the value delivered to clients. 

1. Innovation Appetite & Client Value Development:

• Demonstrate strong curiosity and a natural appetite for media innovation topics and the key strategic challenges of the moment: Influence & Content / Special Operations, Retail Media & E-Commerce, GEO / Proximity, Data and AI / LLMs. 

• Within a value-creating consulting approach (and not a pure commercial push), be able to detect emerging needs in client interactions to co-create tailor-made solutions with the support of internal expert teams (Data, Studio, Activation). 

1. Managerial Leadership & Development-Oriented Coaching:

• Supervise and lead a team (Account Directors, Account Managers, Executives, Interns). 

• Rely on the team's strong autonomy in daily operational management to adopt a mentor and coach posture. 

• Identify individual development areas — particularly in strategic high-level thinking, writing, and formalizing recommendations — and support the development of senior collaborators to help them reach major milestones. 

1. 360 Coordination & Internal Orchestration:

• Ensure the overall orchestration of multi-media responses (Online & Offline) by creating a fluid link between consulting, strategic planning, creative, and technical activation teams (Search, Social, Programmatic, TV/Video).  

Profile Sought: 

• Experience: 8 to 10 years of agency experience in media consulting, media strategy, and client relationship roles.  

• 360 Media Expertise: Solid general knowledge of media (Off & Online). 

• Writing & Synthesis Skills: Recognized excellence in strategic thinking and writing, ability to simplify complex issues and manage high-level strategic projects. 

• Managerial Posture:  Proven ability to develop teams through support and coaching rather than micromanagement. 

• Languages: Professional English appreciated. 

Life at WPP Media and its benefits: 

Our commitment to shaping the future of media is reflected in our active support for the professional development of our talent, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our industry. 

WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations. 

We have vast and varied resources at the service of our employees, and our company actively cultivates the inclusion of talent from all backgrounds. Team successes and expertise are regularly highlighted during unifying events that also mark key moments of the year, thereby strengthening our collaborative and diverse corporate culture. 

Our benefits include: 

• Remote Work: up to 2 days per week and 2 full weeks to be taken twice a year. 

• Complimentary Leave: 2 additional days of rest offered, including the Monday of Pentecost. 

• Seniority:  Additional leave days for every 5 years of seniority. 

• Health & Equity: 5 additional remote work days per month for employees suffering from endometriosis. 

• Disability Policy: 3 days of authorized paid absence per year, access to Universal Service Employment Vouchers, and specific support for employees with an RQTH (Recognition of Disabled Worker Status). 

• Societal Commitment: Possible solidarity missions via the We care and we act program. 

• Tools: Access to high-performance, state-of-the-art tools for campaign management and reporting (WPP Open). 

Recruitment Process: 

We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout. 

1. Interview with the Recruitment Team: An initial phone or video conference interview with the Talent team to discuss your background and the role. 

1. Operational Interviews: A meeting with the leads of the accounts to be managed. At least one in-person interview is scheduled at our offices. 

1. Case Study: Completion of a strategic Business Case to assess your analytical and synthesis skills, the quality of your writing, and your media vision. 

Consult our privacy policy to learn all about the protection of your data privacy policy.   

While we review all applications received, we only contact individuals selected for an interview.  

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