Business Director - (M/F) - Permanent Contract

For clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates regardless of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities. 

About WPP Media : 

WPP is the creative transformation company. We use the power of creativity to build a better future for our employees, our planet, our clients, and our communities. For more information, visit wpp.com. 

WPP Media is WPP's global media collective. In a world where media is ubiquitous, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com. 

At WPP Media, we believe in the power of our culture and our employees. It is thanks to this synergy that we manage to create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media:

• Be Extraordinary by fostering collective leadership that inspires truly transformational creativity. 

• Create an Open environment by finding the perfect balance between the development of our employees and client satisfaction, all based on mutual trust. 

• Lead with Optimism by actively driving growth and development to mobilize our entire organization. 

About Openmind: A Brand of WPP Media A Leading WPP Media Brand  

Openmind by WPP is an integrated agency model drawing on the talent across all of WPP. It was created to accelerate Nestlé's European media function transformation. At the heart of this solution are the best advanced data and technology capabilities, powered by WPP's investment in AI, to maximize the impact of Nestlé's media investment. 

THE ROLE: The Business Director is an experienced media expert within the ZEUR (Zone Europe) Transverse team. They will be responsible for developing relationships with Nestlé's Category team, demonstrating excellent communication planning skills and top-tier strategic consulting, and possessing the necessary knowledge/skills to promote innovative thinking and excellent planning.

You will be a key point of contact for all coffee markets in the ZEUR zone, providing media and strategic guidance.

This role will be a key facilitator and accelerator of integrating Category strategy into local media plans, developing the strategy for media investment allocation across markets and brands, increasing Category visibility in planning, performance, and competitive insights, and ensuring consistency across markets.

You will work closely with the Category Manager and the Strategy & Planning team, and will benefit from the support of a team of specialists: holistic research, Retail Digital Media (RDM), data analysis, data and technology specialists at the transverse level.

RESPONSIBILITIES:

• Support and develop the implementation of the media investment allocation strategy across the various Category portfolios, markets, and brands.
• Understand the challenges of the ZEUR Category, as well as the specificities of local markets (local vision).
• Become a key player in your clients' business, leading and executing their vision.
• Be recognized as a source of energy and insights for both the team and the client.
• Provide strategic and media advice to ZEUR markets.
• Establish strategic communication principles and detailed guidelines for local adaptation at the transverse level (above-market).
• Design the QBRs and bi-annual Top to Top sessions to review quarterly strategic performance, key learnings, challenges, and future plans, as well as future strategy and next steps at the market level.
• Regularly provide brand teams with updates on media landscape evolutions, media forecasts, and category spend insights.
• Support the team in planning and recommending media investments, the portfolio, and key campaigns across markets, in collaboration with Nestlé's Category Media and Marketing leadership teams.
• Provide guidance and a framework on measurement approaches and new pilot projects.
• Establish regular contact points with market clusters and key markets to understand feedback and implementation challenges, as well as important market dynamics.

YOUR KNOWLEDGE AND SKILLS:

• Knowledge of FMCG (Fast-Moving Consumer Goods) consumption trends and the ZEUR media landscape.
• Solid experience in multimedia planning.
• Experience in managing high-level clients and stakeholders.
• Experience in coordinating multiple markets, stakeholders, and agency partners.
• A thirst for learning regarding technology, trends, media, individuals, brands, and the industry.
• Data culture: awareness of available resources and the ability to transform data into insights that shape clear strategic opportunities.
• Have a strong opinion and be able to express it clearly and positively.
• Good storytelling skills – to give our ideas and thinking the best chance of success.
• Sufficient knowledge of the regional market sector and landscape (e.g., consumers, publishers, regulations) and specific expertise (e.g., Search, Programmatic, Retail Digital Media).
• Strong organizational skills that will help structure and drive the coffee category roadmap for ZEUR.

YOUR PROFILE / QUALIFICATIONS:

• Higher education degree (Bachelor's degree +3/4 minimum), a higher degree is a plus (Master's degree +5).
• 10 years or more of experience.
• Previous experience required with large global and/or regional clients.
• Very good level of English (the essential part of the daily tasks is in English).

Life at WPP Media & its Benefits:

Our commitment to shaping the future of media is reflected in our active support for the professional development of our talent, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to the international networks of WPP Media and WPP, enabling them to develop their passions, expand their professional network, and stay at the forefront of marketing and advertising innovations.

We have vast and varied resources at the service of our employees, and our company actively cultivates the inclusion of talent from all backgrounds. Team successes and expertise are regularly highlighted during unifying events that also punctuate key moments of the year, thus strengthening our collaborative and diverse corporate culture.

Our benefits include:

• Remote Work: up to 2 days per week and 2 full weeks to be taken twice a year.

• Two additional days off offered, including the Monday of Pentecost.  

• Additional vacation days for every 5 years of service.  

• 5 additional remote work days per month for employees suffering from endometriosis.  

• Disability policy: 3 days of paid authorized absence per year, access to Universal Employment Vouchers, and specific support for employees with a recognized worker with a disability (RQTH).  

• Possible solidarity missions through the We care and we act program.  
  
  
• An Inspiring Work Environment: At Openmind, you will have the opportunity to contribute to exciting projects and collaborate with renowned brands. We cultivate an inclusive work environment where every talent can flourish and develop.

Recruitment Process:

Interview with the recruitment team: An initial phone or video conference interview with a member of our team. This will allow us to get to know your skills and experience better, and will give you the opportunity to ask questions about the role and the company.

Case Study: A case study will be proposed to you to evaluate your technical skills related to the position. A presentation will be offered.

Operational Interview: You will then have a discussion with the Business Partner and the Lead Openmind France.

We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout the process.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or regard to any particular characteristics. We are committed to cultivating an environment of respect where everyone feels they belong and has the same opportunities for professional development.

Consult our privacy policy to learn all about the protection of your privacy policy.

Although we review all applications received, we only contact selected individuals for an interview.

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