Business Director - M/F - Permanent Contract

For clarity and accessibility, we have chosen not to use inclusive writing in our communications. WPP Media is firmly committed to diversity: we value inclusion and equality, considering all candidates without distinction of gender identity, ethnic origin, or religion. All our positions are also open to people with disabilities.

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build a better future for our employees, our planet, our clients, and our communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is ubiquitous, we bring together the best platform, the best talent, and the best partners to develop the most innovative solutions, delivering unparalleled growth for our clients. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It is thanks to this synergy that we manage to create truly exceptional experiences, both for our clients and for our internal teams. To succeed in this role, it is fundamental to embody the core values that unite WPP and WPP Media:

• Be Extraordinary by fostering collective leadership that inspires truly transformational creativity.
• Create an Open Environment by finding the perfect balance between the fulfillment of our employees and the satisfaction of our clients, all based on mutual trust.
• Lead with Optimism by actively driving growth and development to mobilize our entire organization.

The Role

As part of the strategic support for our client Subway, we are looking for a Business Director (M/F) for a key and "integrated" position. The unique aspect of this account lies in our dual management of Media and Creation. We are therefore looking for a profile capable of embodying this dual expertise and fluidly orchestrating collaboration between the different entities of the group (Studio M, VML, Data & Tech, etc.).

Reporting to the agency's management, you will directly manage a team of two people and transversely lead the Strategy, Data, Creation, and Influence teams to ensure the success of campaigns.

Responsibilities

• Client Relationship Management: Become the single, strategic point of contact for the Marketing Director of Subway France, by driving global marketing and communication strategies to legitimately manage a demanding client relationship.
• Integration and Inter-Agency Coordination: Act as a pivot to unite and foster collaboration among cross-functional teams (Media, Creative, Influence, Tech). Manage synergies with different internal expertises, resolve friction, and clarify roles to ensure a harmonious and effective collective.
• Business, Data & Strategy Orientation: Closely monitor the client's business performance (Retail sector) using measurement tools and attribution models (MMM). Combine the evaluation of quantitative performance with strong creative sensibility to maximize the impact of actions.
• Strategic Leadership: Be proactive and autonomous in drafting strategic recommendations, going beyond operational issues to inspire the client and the teams.

Required Skills

• You represent a rare balance between a media culture and a creative culture. Ideally, you come from a media agency with a strong creative and social media sensibility, or from a creative/strategic planning agency with a strong appetite for data and business.
• In-depth knowledge of "Street Culture" & Gen Z is essential to understand and activate the brand's codes.
• Experience or strong sensitivity to the Retail sector and in-store traffic logic is a definite plus.
• You are a solid, experienced, and autonomous profile, capable of writing and championing high-level strategic recommendations.
• You demonstrate firmness and leadership to assert yourself with confidence with internal teams and the client.
• Your strong capacity for embodiment allows you to champion the media-creation integration project with all stakeholders.
• A professional level of English is recommended.

Life at WPP Media and its Benefits:

Our commitment to shaping the future of media is reflected in our active support for the professional development of our talents, helping them reach their full potential. This approach is accompanied by a responsible vision in our media investment strategies, thus reflecting our dual priority: valuing our employees while adopting sustainable practices in our sector. WPP Media employees have privileged access to the international networks of WPP Media and WPP, allowing them to develop their passions, expand their professional network, and stay at the forefront of innovations in marketing and advertising.

We have vast and varied resources at the service of our employees; our company actively cultivates the inclusion of talents from all backgrounds. The successes and expertises of the teams are regularly highlighted during unifying events that also punctuate key moments of the year, thus strengthening our collaborative and diverse corporate culture.

Our benefits include:

• Remote Work: up to 2 days per week and 2 full weeks to be taken twice a year.
• Two extra days off offered, including the Monday of Pentecost.
• Additional vacation days for every 5 years of seniority.
• 5 additional remote work days per month for employees suffering from endometriosis.
• Disability policy: 3 authorized paid absence days per year, access to Universal Employment Vouchers, and specific support for employees with a RQTH (Recognition of Disabled Worker Status).
• Possible solidarity missions through the "We care and we act" program.
• Access to high-performance and cutting-edge technology tools for campaign management (including internal reporting tools).

Recruitment Process: We are committed to making this process as quick and efficient as possible, and to maintaining open and transparent communication throughout the process.

• Interview with the Recruitment Team: A first phone or videoconference interview with the Talent team. This will allow us to get to know your skills and experience better, and give you the opportunity to ask questions about the position and the company.
• Operational Interviews: A meeting with your future managers. At least one in-person interview is mandatory.
• Case Study: Completion of a Business Case to evaluate your analytical skills, rigor, problem-solving abilities, and tool proficiency.

WPP Media guarantees equal opportunities and considers all candidates without discrimination or consideration of particular characteristics. We are committed to cultivating an environment of respect where everyone feels they belong and has the same opportunities for professional development.

Consult our privacy policy to learn all about the protection of your data privacy policy.

Although we review all applications received, we only contact selected individuals for an interview.

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