Business Development Manager - PPC - OCBC

WHO WE ARE: As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires. Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition remains unchanged: to be the best bank in Singapore. We are now seeking a talented Business Development Manager - PPC to join our team! As part of our Digital Banking team, you will be responsible for developing and executing strategies to drive growth through digital channels. This is an exciting opportunity to shape the future of banking in Singapore. If you're passionate about innovation, customer-centricity, and collaboration, we'd love to hear from you. KEY RESPONSIBILITIES: • Develop and execute a comprehensive business development strategy for our PPC (Pay-Per-Click) campaigns, • Collaborate with cross-functional teams to identify opportunities and develop solutions that drive growth through digital channels, • Conduct market research and competitor analysis to inform campaign strategies, • Work closely with the Digital Banking team to ensure alignment of PPC campaigns with overall business objectives, • Analyze campaign performance, identify areas for improvement, and make data-driven decisions to optimize results. WHAT WE OFFER: • A dynamic and innovative work environment that fosters collaboration and creativity, • Opportunities to develop your skills and expertise in a rapidly evolving industry, • A competitive salary package and benefits, • A comprehensive training program to equip you with the necessary skills and knowledge to excel in your role. REQUIREMENTS: • Bachelor's degree in Business Administration, Marketing, or a related field, • At least 3 years of experience in business development, marketing, or a related field, • Strong analytical and problem-solving skills with the ability to interpret data and make informed decisions, • Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams, • Proficiency in Microsoft Office, particularly Excel and PowerPoint. PREFERRED QUALIFICATIONS: • Master's degree in Business Administration, Marketing, or a related field, • Experience in digital marketing, specifically PPC campaigns, • Knowledge of Google Analytics and other digital analytics tools, • Familiarity with CRM systems and data management tools. If you're excited about this opportunity to shape the future of banking in Singapore, please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you!