Business Analyst – Digital Marketing

• About the Role:

We are looking for a highly analytical and detail-oriented Business Analyst to join our

Digital Marketing team. The role will be responsible for analyzing campaign performance,

identifying trends, generating insights, and enabling data-driven decision-making to

improve ROI across channels such as Google ads, Affiliates, DSP’s, Tiktok, Programmatic,

Meta & more channels.

Required skills:

• Strong analytical skills with ability to translate complex data into actionable insights.

• Proficiency in Excel/Google Sheets, SQL, and data visualization tools

(Tableau, Power BI, Looker, or Google Data Studio).

• Understanding of digital marketing channels: Google Ads, Meta Ads,

Programmatic, Affiliate, Tiktok, Video Ads.

• Experience with marketing analytics platforms: Google Analytics, GA4, AppsFlyer,

or similar preferable.

• Familiarity with A/B testing, attribution modelling, and user funnel analysis.

• Excellent communication and presentation skills to convey insights to technical and

non-technical stakeholders.

Qualification:

• BE/B.Tech or Master degree in Marketing, Business Analytics, Statistics, Economic.