Brand Manager (m/f/d)

About Almased

We are Almased, widely known for our yellow can. But our brand stands for more: We want to support people in consciously shaping their nutrition, well-being, and a healthy lifestyle.

What began over 30 years ago at a kitchen table in Bienenbüttel is today an established brand with an international presence. We have remained a family company with short communication channels, a dedicated team, and the ambition to further develop what has proven its worth and boldly implement new ideas.

For the next stage of our brand development, we are looking for a Brand Manager (m/f/d) who thinks strategically, understands people and markets, and turns good ideas into concrete, effective actions.

Your Role

You will strategically develop the Almased brand and actively shape its positioning as a health and lifestyle brand. You will combine market and consumer knowledge with creative ideas, a clear focus on the product portfolio, and economic thinking.

You will be responsible for integrated brand communication, work closely with internal teams and external agencies, and ensure that strategies translate into compelling campaigns and measurable results.

Your Tasks

Brand Strategy & Market Understanding

· You will further develop our brand positioning and strategy and strengthen a clear, distinctive brand profile.

· You will monitor the market, competition, and target groups, analyze consumer and market data, and derive concrete growth opportunities from it.

· You will identify new needs, trends, and application areas and translate them into relevant brand impulses.

Portfolio & Innovation

· You will strategically further develop our existing product portfolio and identify potential for new products and target groups.

· You will accompany innovation and new product projects from idea to market launch.

Brand Communication & Media

· You will conceptualize integrated umbrella brand campaigns and ensure consistent communication across relevant channels.

· You will create clear briefings, manage external agencies, and coordinate closely with internal departments.

· You will evaluate media strategies and the impact of measures and continuously develop them.

Budget, Projects & Results

· You will plan and manage the brand and marketing budget with a focus on impact and cost-effectiveness.

· You will coordinate parallel projects, set priorities, and ensure reliable, on-time implementation.

· You will measure successes and consistently align measures with brand growth, revenue, and profitability

What we expect from you/Your Profile:

· Completed marketing training or a corresponding degree and ideally at least five years of relevant professional experience in brand management or marketing.

· Experience in the FMCG sector, especially in the food industry, is a clear advantage.

· A good understanding of brand management, consumer needs, and the further development of product portfolios.

· Confidence in using market and competitive analyses, as well as an analytical, data-driven approach to decision-making.

· Experience in developing integrated campaigns, agency management, and budget control.

· You think entrepreneurially, work in a structured and self-reliant manner, and drive projects forward with creativity and implementation strength.

· You communicate clearly, enjoy cross-functional collaboration, and can keep an overview even with multiple topics.

What we offer you/What awaits you:

· The opportunity to further develop a well-known brand with new perspectives and set visible impulses.

· A diverse range of responsibilities with personal accountability, scope for development, and short decision-making processes.

· A dedicated team and open, pragmatic collaboration in a owner-managed company.

· A modern office in Hamburg-Winterhude and an international work environment.

· 30 days of vacation, company pension scheme and BusinessBike, as well as hybrid working.

· Free provision of Almased products, drinks, and coffee in the office.

Sounds good?
Then we look forward to receiving your application.