Brand & Web Designer (w/m/d) - remote

And others see a “nice” website, with nice pictures and colors – you immediately spot 12 things that you would UX- and design-wise improve and a brand that is waiting to be felt and experienced? Then read on.

At Severin Travel, we create high-quality individual travel experiences that bring people closer to the magic of Africa. We are growing entirely organically – through word-of-mouth, travel agency partners, and SEO. Now we want to become the first address for African travel in the German-speaking region. To achieve this, we need someone who owns our brand: our website, our visual appearance, our entire image.

Currently, no one is consistently doing this. You would be the first person to own this topic and make it better day by day. Maybe you learned and implemented something in an agency – and now want to take ownership of a theme for the first time. Sounds like you? Then read on.

Your Environment: You are part of our marketing team and report to our marketing manager, who builds our organic pipelines – content, SEO, partner sales. A copywriter is responsible for our texts, and a sales team consisting of experienced Africa specialists advises our customers. You set the visual direction and brand image that will be implemented in these channels.

Aufgaben

Your North Star is not “nice,” but desire → booking: Your work should attract the right people and lead to high-quality inquiries. Your main tasks are:

• Concept, design, and user guidance for our website – a developer sets it up technically, you provide direction (and build in Webflow yourself if desired)
• Further development of our brand and sharpening of our brand identity: visual language, typography, color palette, tone – consistently across all channels
• Conversion-oriented design of landing pages and inquiry processes – from the first impulse to the submitted form
• Persuasive presentations and sales materials for our sales team
• Design guidelines and templates that allow the team to work independently
• Brand pieces, print materials, and details that make a difference – from icons to merchandise: everything that makes the Severin Travel spirit tangible at every touchpoint

Qualifikation

• Tiefes Branding-Verständnis:** You know how to build and strategically develop brands. You think conceptually and far beyond logos, typography, and color palettes.
• Marken-Empathie:** You have the ability to understand the feeling and essence of a brand and translate it into a visual language that moves people.
• Ausgeprägter Geschmack und Conversion-Denken – you create brand worlds that inspire and at the same time function so well that they win customers.
• Fundiertes Webdesign-Verständnis: secure in Figma for web and UI, plus Adobe Creative Cloud for print and image
• Deutsch auf muttersprachlichem Niveau und ein feines Gespür für Tonalität – you don't write yourself (we have our copywriting), but you recognize immediately if a text fits the brand
• Eigenständigkeit: You define direction, rather than waiting for briefings
• Idealerweise: Webflow knowledge (big plus point), affinity to travel and editorial

Honestly: If “nice” is your goal, instead of the tool – or you prefer briefings over taking ownership of a topic – it probably won't fit. We're looking for someone who owns a brand and ensures that it wins customers.

Benefits

Besides open and creative colleagues, you can look forward to:

• 100% Remote – work from anywhere in Europe
• Ownership: You build our design and branding function from scratch and are responsible for it together with our marketing manager
• The chance to experience our destinations and own houses in Kenya yourself – so you can design what you know
• A creative and open team with flat hierarchies
• Modern digital tools and IT equipment
• An attractive remuneration package
• 28 days of annual leave
• Unforgettable team events and shared experiences
• A beautiful topic: Africa, premium travel, genuine stories – something that you put your heart into

Lust, a brand from scratch with feeling and understanding to shape?

Become part of our creative team and make Severin Travel the first address for African travel in the German-speaking region. Show us your portfolio – we want to see cohesive brand worlds and conversion logic, not just nice individual assets.

Our process: brief introduction, a conversation about portfolio and working style, decision – quickly and on eye level. Apply now!

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