Gusti Leder GmbH
2 hours ago
Brand and Community Manager (m/f/d)
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Company information
- Company
- Gusti Leder GmbH
- Location
- Rostock Germany
- Posted
- 2 hours ago
Job description
Job Description
Shape the future of the leather industry with us at Gusti Leder πβ¨
Immerse yourself in the world of Gusti Leder, where every bag tells a story and every product is more than just an accessory β it's a statement for transparent production and style. At , a company known for its commitment to transparency, quality, and the promotion of slow fashion, we offer you more than just a job. We offer you a chance to be part of a movement that aims to change the leather industry for the better.
We are looking for a full-time (40 h) position at our Rostock office for a:
Brand & Communications Manager (m/f/d) Focus: Social, Influencer, PR & CRM
as the voice of Gusti Leder, who steers and continuously improves our brand presence through influencer marketing, social media, newsletters, and PR.
π Your Role As Brand & Communications Manager, you are responsible for ensuring that our brand is consistently, effectively, and data-drivenly further developed across all channels. You will work closely with content creators, influencer management, and other stakeholders β with the goal of increasing quality, deriving learnings, and making campaigns measurably better.
Your Tasks:
- Manage & Optimize Social Media
You develop formats and guidelines, provide feedback to our content creators, and ensure that content fits the brand and performs well. - Ensure Content Quality & Messaging
You ensure that our tonality, visual language, and messages are consistent across all channels. - Develop Influencer Marketing Further
You collaborate with the influencer team, evaluate collaborations, identify optimization potential, and continuously develop the setup. - Drive PR & Storytelling
You develop relevant stories around our brand and actively bring them to the public. - Improve Newsletters & CRM
You analyze our newsletter performance, further develop content, and optimize structure, timing, and messaging. - Orchestrate Campaigns
You ensure that campaigns are consistently rolled out across all channels. - Analyze Performance & Derive Learnings
You evaluate measures (social, influencer, newsletter, etc.), recognize patterns, and derive concrete improvements from them.
What you bring:
- Experience in Social Media, Influencer Marketing, PR, and/or CRM
- You think in connections, not in individual channels
- Strong sense for brand, storytelling, and consistent communication
- You can evaluate and improve content, even if you don't produce it yourself
- Analytical understanding: You work with data and derive clear actions
- Experience working with creators, freelancers, or external partners
- Structured, independent way of working
said
π Important: You don't have to create content yourself β but you should know exactly what makes good content and how to make it better.
Why Gusti Leder?
π± Sustainability First β We live slow fashion and shape the leather industry responsibly.
π‘ Freedom to Create β Your ideas count and shape how our brand is perceived.
πͺ Grow Together β We challenge & support you, with further training, feedback, and real responsibility.
π Team Culture β Flat hierarchies, open communication, regular team events.
π§ Work-Life Balance β Flexible working hours, massages, and yoga sessions.
π½οΈ Energy for the Day β Fresh lunch twice a week.
π Fresh Plus β Daily fresh fruit, coffee, and water for free.
π Exclusive Discounts β for our products & many other corporate benefits.
_______________________________________________________________________________________________________________________________
About Us
At Gusti Leder, we believe that sustainability, transparency, and fairness are not just buzzwords β but determine the future of the fashion industry. Since 2009, we have been passionately designing fair leather products that impress worldwide. With our team in Rostock, our international partners, and a constantly growing community, we are on the path to remaining the market leader for sustainable leather products β and becoming even stronger.
Become part of our mission. Become part of #TeamGusti. π
Apply now in just 5 minutes via our online form.
Your contact person is Anne:
Further information on data processing in the application process can be found here:
We do not cover any travel costs incurred in connection with the application process.
Required skills
- full-time
- responsibility
- social media
- quality
- analytical skills
- coffee
- further training
- sustainability
- crm
- independent work
- guidelines
- collaboration
- content creation
- feedback
- data analysis
- flexible working hours
- corporate benefits
- mission
- campaigns
- data-driven
- messaging
- storytelling
- public relations
- brand presence
- water
- performance
- work-life balance
- leather industry
- market leader
- team events
- team culture
- content creator
- data processing
- stakeholders
- performance analysis
- transparency
- pr
- content development
- brand management
- fashion industry
- massages
- responsible
- freelancers
- external partners
- travel costs
- influencer marketing
- online application
- influencer management
- quality improvement
- community management
- yoga
- team growth
- timing
- formats
- flat hierarchies
- application process
- fairness
- exclusive discounts
- creators
- measurable results
- collaborations
- open communication
- structured work
- pattern recognition
- newsletter
- learnings
- fresh fruit
- international partners
- design freedom
- visual language
- rostock
- optimization potential
- content evaluation
- content quality
- interconnected thinking
- tonality
- slow fashion
- brand fit
- structure optimization
- campaign orchestration
- fresh lunch
- brand communications manager
- botschaft
- influencer team
- setup development
- newsletter performance
- concrete improvements
- brand sense
- communication consistency
- actionable measures
- fair leather products
- growing community
- sustainable leather products
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