Brand Strategy & Social Media @Health Startup

We are building the brand our parents have been waiting for. Build it with us! ✨

Most people associate muscles with gyms and bodybuilding. We associate them with quality of life. Because muscles are the foundation of an active life. They keep us mobile, independent, and capable in everyday life.

Fortisana is our answer to this: a scientifically based all-in-one drink focused on muscle maintenance and an active life. We are at the beginning – and you can help shape how people get to know us.

Behind Fortisana are Piran, Leon, and Max:

• Piran co-founded KoRo and built it into one of Germany's most successful food brands over nine years.

• Leon is a nutritional advisor and grew up in the world of dietary supplements. His family has been producing dietary supplements in Germany for over 25 years.

• Max has already advised more than six startups and most recently learned at 1KOMMA5° how to turn a vision into an operationally excellent company.

What you will do with us

• You will take over our brand presence on social media. From strategy to creative ideas to the finished post, you will develop content with a clear signature.

• You will implement it yourself. You will develop strong introductions, plan shoots, film and edit short videos – from product shots to interviews to behind-the-scenes insights.

• You will learn from the results. You will publish, listen to the community, and use their questions and the performance data of your posts to improve future ideas.

What you bring with you

• You understand social media. You can tell stories and evoke a reaction in people. Your portfolio shows what you have implemented yourself.

• You have a good feel for things. For aesthetics, language, timing, and the details that turn a decent video into a really good one.

• You think along. You are interested in sports, nutrition, and brand building. You communicate health topics clearly and carefully, without exaggerated promises.

• You get things done. You contribute your own ideas and enjoy bringing them to life yourself.

• You communicate confidently. Excellent German and English skills, both written and spoken, are required. You formulate precisely and target-group-appropriately in both languages.

• You are on-site. You are in Berlin or willing to come here for at least six months.

• A plus: Experience with AI-powered video production, animation, or sound design.

What we offer you

• Responsibility from day one. Your ideas and your work will shape the brand. You will have the freedom to try things out and make your own decisions.

• You will learn how a startup is created. With direct feedback from founders who know how to build strong consumer brands. Rollercoaster ride included.

• You will work with us. We are a small team. Good ideas are heard, effort is appreciated, and you will see the impact of your work.

• You will develop yourself. From brand strategy and target audience understanding to storytelling, production, editing, and AI.

• You will grow with us. Our ambition is great. If we take off, you'll fly with us.

Want to be a part of it?

We are interested in how you think and what you are really good at. We don't need a perfect cover letter. Show us your work instead. 🤎

Send us three pieces of work you are proud of. For each piece, specify what is your contribution: idea, script, filming, editing, or publishing – and whether it was created on the job, for a client, or as a personal project. If available, include results and what you learned from them. We also need your location, your potential start date, and a short profile or CV.

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