Brand Strategy Lead (m/f/d)

Job Description

benuta is one of the leading e-commerce companies for carpets and home accessories in Europe. We believe that good design should be accessible to everyone – and inspire people to create a home they love.

With our international growth, our demand for consistent, strong brand management across all channels is also increasing.

What it's about

As the Brand Strategy Lead, you are responsible for the creative foundation of our brand. You will further develop the holistic brand vision, which serves as a guide for all marketing channels – from social media and campaigns to content and performance marketing.

You will work closely with the teams from Performance Marketing, Content, and Social & Influencer Marketing, ensuring that our brand is consistently experienced, inspiring, and clear everywhere. You will not have disciplinary leadership – your focus is entirely on creative and strategic brand work.

The following key areas will significantly shape your work:

Brand Strategy & Brand Management

• You will develop and sharpen benuta's brand strategy
• You will define our brand vision as well as key themes and messages
• You will translate our brand values into clear, applicable principles for all channels
• You will ensure that the brand appears consistently and distinctively

Development of Brand Guidelines & Creative Frameworks

• You will maintain and expand our Brand Guidelines (including Tone of Voice, visual language, storytelling)
• You will define creative guardrails for campaigns, content, and social media
• You will create a framework that provides guidance to teams while allowing for creative freedom

Collaboration & Enablement

• You will work closely with Performance, Content, and Social teams
• You will support the development of campaign ideas and storytelling approaches
• You will translate insights from various channels into new creative approaches
• You will ensure that all teams understand and consistently implement the brand

Job Requirements

What we are looking for

• Several years of experience in Brand Strategy, Brand Management, or at a creative agency
• A strong feel for brands, aesthetics, and visual storytelling
• Experience in building and developing brands – ideally in the DTC, Interior, Lifestyle, or Fashion environment
• A good understanding of digital channels, especially social media and performance marketing
• The ability to create strategic clarity and translate it into concrete guidelines
• A collaborative approach to work and enjoyment in working with different teams
• Very good written and spoken German and English skills

What you will find with us

• Direct Impact: A direct reporting line to the CPO. Short paths, direct coordination
• Scope for Design: Your ideas will be heard and you will be given freedom to implement your own approaches.
• Flexibility: An open, creative office culture at the Bonn location with flexible working hours and the possibility of home office
• Development: International teams, new perspectives, and daily learning through exchange with experienced colleagues.
• Feel-Good Factor: An office where you enjoy being – with a positive work atmosphere, good amenities, and dogs welcome.
• Benefits with Added Value: Mobility subsidies, bike leasing, e-charging stations, good public transport connections, and attractive employee discounts.

*Severely disabled applicants will be given special consideration in the event of equal suitability.

Your Contact Person: Antonia Krines, HR Manager

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