Brand Strategy Lead (m/w/d)

Job description

benuta belongs to the leading E-Commerce companies for carpets and home accessories in Europe. We believe that good design should be accessible to everyone – and inspire people to create a home they love.

With our international growth, our demand for consistent, strong brand leadership across all channels is also increasing.

About this job

As Brand Strategy Lead, you are responsible for the creative foundation of our brand. You develop the comprehensive brand vision further, which serves as a guideline for all marketing channels – from Social Media to campaigns and Content and Performance Marketing.

You work closely with the teams from Performance Marketing, Content, and Social & Influencer Marketing together and ensure that our brand is consistently, inspiringly, and clearly experienced everywhere. You do not take on disciplinary leadership – your focus lies entirely on creative and strategic brand work.

The following focal points shape your work significantly:

Brand Strategy & Brand Leadership

• You develop and sharpen the brand strategy of benuta
• You define our brand vision, as well as central themes and messages
• You translate our brand values into clear, applicable principles for all channels
• You ensure that the brand appears consistently and differently

Development of Brand Guidelines & Creative Frameworks

• You maintain and expand our Brand Guidelines (including Tone of Voice, image language, storytelling)
• You define creative guidelines for campaigns, content, and Social Media
• You create a framework that gives teams orientation while leaving room for creativity

Collaboration & Enablement

• You work closely with Performance, Content, and Social Teams together
• You support the development of campaign ideas and storytelling approaches
• You translate insights from various channels into new creative approaches
• You ensure that all teams understand the brand and consistently implement it

Job Requirements

What we wish for

• Multiple years of experience in the field of Brand Strategy, Brand Leadership or in a creative agency
• A strong sense for brands, aesthetics, and visual storytelling
• Experience in building and developing brands – ideally in the DTC-, Interior-, Lifestyle- or Fashion-field
• A good understanding of digital channels, particularly Social Media and Performance Marketing
• The ability to create strategic clarity and translate it into concrete guidelines
• A collaborative working style and joy in working with various teams
• Very good German and English skills in writing and speaking

What you'll find here

• Direkt Wirkung: A direct reporting line to the CPO. Short paths, direct alignment
• Gestaltungsspielraum: Your ideas will be heard and you will receive space for implementing your own approaches.
• Flexibilität: An open, creative office culture at the Bonn location with flexible working hours and home office options
• Entwicklung: International teams, new perspectives, and daily learning in exchange with experienced colleagues.
• Wohlfühlfaktor: An office where you like to be – with positive work atmosphere, good supply, and dogs welcome.
• Benefits with added value: Mobility allowances, bike leasing, e-charge points, good public transportation connections, and attractive employee discounts.

*Severely disabled applicants* will be given special consideration in the event of equal suitability.

Lust, zu reden?

Send us your CV and tell us a few sentences about which brand, campaign or creative strategy has particularly shaped you over the past few years. What worked, what didn't – and what would you do differently today?

Your contact person: Antonia Krines, HR Manager

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