Brand Storyteller & Community Manager (m/w/d)

We are looking for a storyteller who can bring our brand to life. You have stories in your head, waiting to be told — and you know how to tell them so that people don't scroll away. You produce videos that stick. You photograph products so that people want to buy them. And you understand that a community is not just a target group, but a relationship.

You don't want to be the fifth content manager in an agency. You want to build a brand — from scratch, with real mandate, on a global stage. You love sports. Or you are ready to learn to love them.

Then you're at Bearpaw right.

Aufgaben

• **Content-Produktion für alle Kanäle
  **You produce and publish high-quality content regularly on Instagram, YouTube, Facebook, and TikTok — Reels, Posts, Stories, Product Videos. Consistent, brand-strong, with a clear goal: build reach, increase engagement rate, generate sales.
• **Community aufbauen & aktiv pflegen
  **You're not just posting — you're in conversation. You interact, respond, and build real relationships with the archery community. You know what moves them, and you make Bearpaw a part of it.
• **Produktfotografie, Grafiken & Onlineshop-Qualität
  **You are responsible for the photographic and graphic preparation of our products — for the online shop, for retailers, and for social media. Internally produced, brand-conform, conversion-strong.
• **Newsletter — Konzeption, Redaktion & Versand
  **You take over the Bearpaw newsletter completely. Theme planning, texts, layout, dispatch — no outsourcing, no agency. The newsletter is not a mass channel for us, but a community instrument.
• **Influencer-Netzwerk & strategische Markenentwicklung
  **You build an active influencer network and bring yourself into the strategic development of the Bearpaw brand — ideas, concepts, formats. In close coordination with the CEO, you develop the CI system that makes us scalable.

Qualifikation

Muss-Kriterien:

• **Storytelling-Kompetenz
  **You think in narratives. You know how to move people emotionally — not just inform them.
• **Video-Produktion & Schnitt
  **From idea to finished upload. Reels, YouTube videos, short docs — you do it yourself.
• **Plattform-Expertise
  **You know the algorithms of Instagram, YouTube, and Facebook. You know what works and why.
• **Eigenverantwortung & Lieferkonsistenz
  **You deliver without daily guidance. You hold frequency. You are your own strictest critic.
• **Schreibkompetenz
  **You can write texts that people open and read — for newsletters, captions, and community communication.

Nice-to-have:

• **Produktfotografie & Grafik
  **You can set products visually in scene and design graphics conform to the brand.
• **E-Commerce-Verständnis
  **You know what product content should do — conversion, not just aesthetics.
• **CI- & Markenbewusstsein
  **You have an eye for visual identity and can develop a CI system with us.
• **Bogensport-Affinität oder Sport-Passion
  **You love sports — or you are ready to learn to love them. Without that, authentic storytelling won't work

Benefits

WARUM WIR?

We are one of the fastest-growing archery brands worldwide and inspire people to discover their potential. Besides our company, we invest in the DOA Foundation to support young people.

As Buckle & Seam, a social-impact brand, we produce leather bags and accessories. With every purchase, we support education and personal development by investing 3% of our net sales in educational initiatives and our school project, the AMN School. Our goal: develop desirable products and simultaneously have a positive social impact. Every purchase does good.

DEINE VORTEILE BEI BEARPAW UND BUCKLE & SEAM

Money isn't everything? At our company, you receive a monthly value voucher for our high-quality products and benefit from exclusive discounts at many well-known companies.

Arbeite mit Flexibilität und Vertrauen

Trust-based working hours and flexibility are lived reality! It's about your results, not the hours you work. Remote work is possible up to 100% — except for mandatory events.

Deine Balance bei uns

At our company, you'll stay long-term — unlimited employment contracts and up to 30 days of vacation ensure that you can balance your work and private life.

Gemeinschaft und Zusammenhalt

Regular team and company events foster exchange and strengthen our sense of community — whether as a world market leader in traditional archery at BEARPAW or as a social-impact company at Buckle & Seam, which offers young people a future through educational initiatives.

Ein globales Netzwerk

Through the membership of our CEO Tim in the EO, recognized by Forbes as