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Mentiras el musical

1 month ago

Brand Partnerships & Business Development Manager

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Company information

Company
Mentiras el musical
Location
México, Ciudad de México Mexico
Posted
1 month ago
View all jobs at Mentiras el musical

Job description

Position Objective:

Develop and implement Mentiras Brand's commercial alliance strategy to increase brand reach, generate new business opportunities, and create collaborations with companies, brands, and organizations that strengthen the business's positioning and profitability.


Responsibilities:

Business Development

Identify growth opportunities for Mentiras Brand.

Design the annual alliance strategy.

Prospect national and international brands.

Seek new business lines for the brand.

Strategic Alliances

Negotiate commercial collaborations.

Develop co-branding campaigns.

Manage sponsorships.

Create brand experiences with third parties.

Build long-term relationships with strategic partners.

Licensing and Merchandising

Identify opportunities to license the brand.

Seek collaborations for exclusive products.

Negotiate royalties and commercial agreements.

Coordinate launches with Design and Marketing.

Commercial Management

Prepare commercial proposals.

Prepare presentations for brands.

Negotiate contracts.

Follow up on each negotiation.

Internal Coordination


Work hand-in-hand with:


Marketing Department

Art Department

Production

Social Media

E-commerce

Public Relations

KPIs

Value generated by alliances.

Number of alliances closed.

Revenue from collaborations.

ROI per alliance.

Reach generated.

Leads obtained.

Increase in merchandising sales.

Sponsorships secured.

Average negotiation time.

Ideal Profile


Experience


+7 years in:

Brand Partnerships

Business Development

Licensing

Sponsorships

Marketing Partnerships


Ideally in:


entertainment

mass consumption

retail

agencies

streaming

fashion

sports

Skills

Excellent negotiation.

Commercial development.

Networking.

Executive presentations.

Commercial storytelling.

Strategic thinking.

Organization.

Project management.

Advanced English.

Plus


Experience with:


Licensing.

Entertainment.

Events.

Merchandising.

Experiential marketing.

Influencer marketing.

Public relations.



Required skills

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