Brand Marketing Manager (Temporal)

Objective main: Lead the development and strengthening of Brand Equity of Own Brands through the definition and implementation of brand, packaging, and communication strategies, ensuring consistency, relevance to the customer, and business growth in collaboration with cross-functional teams from the Product Development, Category, and Banners (Walmart & Bodega Aurrera) area. The role acts as a reference for own brand marketing strategy aligning category strategies with the overall business objectives, while also developing and implementing effective communication plans that drive engagement and loyalty among customers. This includes defining and executing campaigns to promote products and services, managing budgets and resources, and analyzing results to optimize future initiatives. Additionally, the Brand Marketing Manager will work closely with cross-functional teams to develop and implement brand positioning strategies, product launches, and promotional activities that drive sales growth and customer loyalty. The ideal candidate should have a strong understanding of marketing principles, excellent communication skills, and experience in developing and implementing effective marketing campaigns.